Measuring the releationship between employees and patients Essay

Measuring the releationship between employees and patients satisfaction - Essay Example . . . . . . . . . . . . . . 9 1.2. Hypotheses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 1.3. Significance of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 1.4. Theoretical Framework of the Study. . . . . . . . . . . . . . . . . . . . . . . . . 10 1.5. Scope and Delimitation of the Study. . . . . . . . . . . . . . . . . . . . . . . . . 11 1.6. DEFINITION OF TERMS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2. RELATED LITERATURE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 2.1. Satisfaction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 2.2. Customer Satisfaction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 2.3. Customer Satisfaction and Strategic management. . . . . . . . . . . . . . . 17 2.4. Sociality and Customer Satisfaction. . . . . . . . . . . . . . . . . . . . . . . . . 18 2.5. Staff Training and Customer Satisfaction. . . . . . . . . . . . . . . . . . . . . 18 2.6. Surveys and Scales for Quality Development. . . . . . . . . . . . . . . . . . 19 2.7. Customer Focused Organizational Culture. . . . . . . . . . . . . . . . . . . . 20 2.8. Stress and Improving Employee and Customer Satisfaction. . . . . . 22 2.9. Human Capital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 2.10. Latest Developments in Health Care. . . . . . . . . . . . . . . . . . . . . . . 25 2.11. Team work. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 3..METHODOLOGY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... The results revealed that the percentage level of the employees satisfaction is 66 with a category of slightly satisfied. The percentage level of inpatient satisfaction is 92 with a category of very satisfied. The percentage level of outpatient satisfaction is 88 with acategory of satisfied. On the other hand, there was no significant relationship between employee and patient satisfaction at King Faisal Specialist Hospital & Research Centre. There was a very small positive correlation between the employee satisfaction and patient satisfaction. Traditionally, satisfaction, contentment, pleasure, or happiness diverges from person to person, from company to company. Employers however, constantly assess the degree of satisfaction among their clients for advancement, growth, productivity, and maintenance of a market share.

Business Writing. Cover letter Essay Example | Topics and Well Written Essays - 2500 words

Business Writing. Cover letter - Essay Example Our organic and bio-dynamic certifications enable wine lovers enjoy their favorite beverage without compromises on health and ecology concerns. Frey Vineyards is pleased to arrange a series of awareness activities and events for organic and bio-dynamic wines at your April 2007 event. This will lend a unique touch to the Messe, with the financial prospects of more than 20% returns on an investment of about $100 thousand which would be required on your part. A detailed proposal is enclosed. We would be pleased to address any questions that you may have, and will take the liberty of establishing fresh contact with you once the ensuing festive season is over, if we have not heard from you by them. We need to start preparations before the end of January 2007, in order to have all arrangements at Hannover in place not later than the end of next March. The Hannover Messe is a global event which attracts the magnates of the business worlds of all major economies. It is a path breaking event with a reputation for innovation and value. People from all walks of life, look forward to participation here. Most visitors to the Hannover Messe have high disposable incomes and refined lifestyles. They attend similar events at regular intervals, and would expect variety and creativity at the famed Hannover Messe. Germany has always been at ... Organic farming is highly appreciated is this part of the world. Renewable energy and organic produce go together, with a mutual benefit in terms of branding. Refreshments are essential at any Messe, so there could hardly be a better occasion to launch a new form of healthy and safe wine. There is a clear confluence of business interests of the Hannover Messe and Frey Vineyards. Similar values drive both organizations, and the business event in April 2007 is a suitable occasion for collaboration. The proposal is for wine tasting sessions, seminars on organic and bio-dynamic wines, and order booking with physical spot sales of the products of Frey Vineyards during the April 2007 Messe. This would give the event a unique touch, and offer the Hannover Messe an interesting commercial opportunity as well. The interest of Frey Vineyards would be to launch its product range in Germany. Both organizations could extend the collaboration to other countries in future. Hannover Messe would have to make a token investment of about $100 thousand towards providing facilities for wine tasting, and seminars at the event, international advertising, and providing local logistic and legal support for the import of the products of Frey Vineyards. The latter would provide material for tasting, and technical background for the event at its cost. The Hannover Messe could expect a return of about 20% on its initial investment, apart from the non-financial benefits on image and foot fall. A series of actions on various fronts should start immediately on approval of the proposal by the Hannover Messe. A PERT analysis shows that the actions with long

Effect of Paradigms on Research Methods

Effect of Paradigms on Research Methods Each paradigm brings a unique view to research and to how reality and all of which it consists should be viewed. No paradigm is more effective than another as each looks at reality differently. Interpretivism is a paradigm which was created as an alternative to Positivism and took an alternative approach to research by encouraging the use of qualitative, in-depth data to create knowledge. The article, The Insider’s Experience of Long-Term Peer Victimisation, by Mackay, Carey and Stevens (2011), is informed by the Interpretive paradigm as it aims to understand the concept of bullying from a subjective perspective through the use of personal experience. The use of the Interpretivist paradigm influences every aspect of this research from how the topic is viewed, the purpose, how the research problem is presented, the collection of materials, how the data is analysed and displayed as well as the ethical considerations of the research. Interpretivism, similarly to other paradigms, has a unique and distinct view of the world and of how the world should be understood. Interpretivism does not accept reality as it appears at face- value. Instead this paradigm claims that reality consists of people’s subjective experiences of the external world (Terre Blanche Durrheim, Histories of the present: Social science research in context, 2006). This means that a world which is shared by everyone is experienced differently by everyone as each individual applies their own unique perspective and meaning to their experiences and actions. In order to understand this type of reality, the patterns and problems which occur in reality and even solutions to these problems; Interpretivism proposes that research explores people’s subjective experiences and actions and the meanings or reasons they attach to these actions and experiences. In order to conduct research through the Interpretivist paradigm, the researcher must also take a unique stance to reality and to the subjects in the research. The researcher is required to be open and empathetic. Empathy involves attempting to view the beliefs and experiences of other as they themselves would view or experience them. Therefore, the use of empathy will allow for the researcher to fully understand the individual’s subjective experience and the meaning they attached to the experience. Empathy and understanding of the subjective experience can be achieved through the Qualitative methodologies which Interpretivism uses. These methodologies create a subjective relationship between the researcher and the participant which allows the researcher to interpret the data at a deeper, involved level and to form ideas from the interpretations in a mutually – constructed manner (Mottier, 2005). Ultimately, it is important to emphasise that the way the Interpretivist p aradigm sees reality, the way the researcher engages in the research and the various research methods used by this paradigm all work simultaneously and influence the research in order to answer the research question in a particular, desired way. The topic of the study is usually the first part of the research which is decided upon. How the researchers wish to study and understand the topic, however, is influenced by the research paradigm, â€Å"Paradigms are all-encompassing systems of interrelated practise and thinking that define for the researcher the nature of their enquiry† (Terre Blanche Durrheim, Histories of the present: Social science research in context, 2006, p. 6). The topic of the article by Mackay, Carey and Stevens (2011) revolves around bullying and the experience of bullying. The researchers have chosen to look at the experiences of bullying which requires them to look into the data deeply as the experience of bullying is not simple but an extremely personal experience which has many complex layers and effects to understand. Through this topic, the influence of the chosen paradigm, Interpretivism, begins to immerge. Kelliher (2005) states that Interpretivism is based on the assumption that if people are studied according to their social context, there is a greater chance of understanding the meanings associated with and perceptions they have of their experiences and actions. Therefore, the interpretivist paradigm is perfectly suited to study and understand the concept of bullying as a social action and a social problem experienced by individuals. This is because this paradigm focuses on the meanings underpinning human actions and associated with human experience (Kelliher, 2005). Ultimately, it is clear that how the topic is being viewed and researched is influenced by the Interpretivist paradigm as the researchers have chosen to study bullying in an in-depth manner and to view it from a subjective or personal perspective in order to understand bullying in its entirety. The paradigm informing the research also has an effect on the purpose of the research as the paradigm indicates what type of questions are asked about the topic and the purpose of the research is to ensure that these questions are answered. This idea is supported by Durheim (2006) who states that although the paradigm does not directly define the purpose of the research, it provides a guiding framework for the purpose of the research. The article states that the overall purpose of this research is to improve the understanding of bullying through the personal experiences of bullying victims who have experienced long- term victimization (Mackay, Carey, Stevens, 2011). The research is however divided into three sub-questions or purposes in order to gain a full representation of bullying. The first purpose of the research is to understand the victims’ perspectives of what factors contributed to bullying while the second purpose aims to understand the why the victims allow themselves to be continuously subjected to the bullying. The third purpose of the research is to provide information on and discuss various treatments and interventions of bullying. All of these research aims rely heavily on the personal opinions and experiences of the victims. Thus it is evident that Interpretivism plays an indirect role in the formation and fulfilment of these research purposes. This is because these purposes have a qualitative, interpretivist nature as they require the researcher to delve into the experiences of the individuals. Therefore only Interpretative, qualitative methods focusing on individual’s personal experiences can thoroughly and correctly fulfil these purposes. The collection of material in research typically involves the type of sample and participants used, the sampling methods and the methodology used to collect data from this sample group. The methodology used within Interpretivist contains various Qualitative methods which are clearly employed in the research conducted by Mackay, Carey and Stevens (2011). These interpretivist methodologies had a great impact on the type and number of participants used, how the participants were selected and how the data was retrieved. The participants used in this research had to be victims of bullying and had to have experienced bullying for the majority of the school year. These specifications of the participants are undoubtedly influenced by the Interpretivist nature of the research which aims to understand the subjective experiences of individuals and therefore, the research specifically requires the participants to have subjective experiences of bullying which can be analysed and interpreted. The sample population size used in this research was also influenced by the Interpretivist nature of the research. Only three participants, one female aged eleven and two males aged twelve and fifteen were selected to take part in the research (Mackay, Carey, Stevens, 2011). This is due to the fact that Interpretivism only needs a small amount of participants in order to achieve a meaningful, ethnographic inquiry. This small sample is also influenced by the type of interpretive data analysis which is used, namely Interp retive Phenomenological Analysis (IPA). IPA requires an even smaller sample sizes than typical interpretivist research as it analyses the cases of the participants in intense detail rather than using many participants to form generalizations, â€Å"The detailed case-by-case analysis of individual transcripts takes a long time, and the aim of the study is to say something in detail about the perceptions and understandings of this particular group† (Smith Osborn, 2007 , p. 55). Thus, it is clear through the extremely small sample population, that Interpretivism and IPA have had an impact on the number of participants decided to be used. The interpretivist nature of the research requires the research to rely heavily on the participants and their experiences and therefore these participants should be selected extremely carefully (Scotland, 2012). The size of the sample population and the specifications of this population greatly affect the type of sampling used in the research. In the case of this research, only a small sample population, who had personal experiences of being bullied, was needed. Therefore, purposive sampling was used to meticulously select these types of participants. Purposive sampling is the typical sampling method used for interpretive research as it allows for a particular group of participants, for which the research question will significant, to be chosen (Smith Osborn, 2007 ). Ultimately, the use of purposive sampling was influenced by the Interpretivist nature of the research as it allowed for the perfect sample population to be selected. The method of data collection is also an aspect of research which is undoubtedly influenced by the paradigm informing the research. Interpretivist research primarily focuses on using the power of ordinary language and expression in order to understand the social world (Terre Blanche, Kelly, Durrheim, 2006). This is achieved through Interpretivist data collection methodologies which are flexiable and yeild indepth, qualitative data; for example interviews, focus groups, observations and role-playing (Scotland, 2012). The semi- structured interview, which is used in Mackay, Carey and Steven’s (2011) research, is a common type of data collection method informed by the Interpretivist paradigm. This is because a semi- structured interview allows insight on behaviours to surface and also aids in explaining actions and experiences from the individual’s perspectives which is the primary goal of this research. Scotland (2012) further states that semi- structured interviews are unique as they allow the participant to freely express themselves and for the participant to delve deeper into their story. In Mackay, Carey and Steven’s (2011) article semi- structured interviews are used precisely for this purpose as the research requires the method of data collection to be able to get the particpant to reveal intimite details of their victimization and also to allow for important areas of the topic to be probed. The quote, â€Å"if it gets bad, the teacher will actually say the names of the bullies, and they get really embarrassed †¦ So that usually keeps them down for a few days. Which is a relief for me†, in the article taken from a participants interview cis just one example that shows how the particpant was able to explain and express their feelings around their experience through the interview. The paradigm informing the research instructs the research to use certain participants, collect certain data in a certain way and therefore it also instructs the research on how this data must be analysed. In Mackay, Carey and Steven’s (2011) research, the Interpretivist paradigm has influenced the use of the Interpretive technique, Interpretive Phenomenological Analysis (IPA), in order to analyse the data in manner which will yield the results needed. Generally, IPA is used to examine how individuals interpret their world and their experiences and attempts to understand the meaning of these interpretations and experiences. When researching a specfic topics such as bullying, IPA focuses on attempting to understand what the individual believes and feels about the topic and how they have personally experienced the topic and ultimately transforms this information into themes (Chapman Smith, 2002). The use of IPA is clearly seen through the results of the research which used how the individuals described their experiences to generate themes of why the victims felt they were bullied. An example of this is seen through the theme, ‘being different’ which emerged from the interpretive analysis of the victims’ statements such as, â€Å"they tease me about being [name]’s friend, because she’s different† and â€Å"They tease me about being different, because I care for my brother†(Mackay, Carey, Stevens, 2011). IPA is also distinct from other Interpretivist research as it understands that the researcher plays an active role in data analysis as they interpret the participants’ interpretation of their experiences in order to reveal patterns and themes in the data (Smith Osborn, 2007 ). The use of this interpretive technique is evident in the research by Mackay, Carey and Steven (2011) as the researchers regularly discussed the emerging themes throughout the data analysis process in order to assure that they each found were related to the experience of the individual. Thus, the influence if the interpretive paradigm is seen in the data analysis of the research as it allowed for the use of IPA to generate themes. IPA was specifically needed in order to completely understand and interpret the individuals’ experiences but also allowed for themes to be formed based on these three experiences. In Mackay, Carey and Steven’s (2011) research, the way in which the themes and findings were presented was based on the interpretive nature of the research. Through the use of IPA, the superordinate themes, ‘experience of victimization’ and ‘Strategies’ and their subthemes were generated and were presented in a very simple thematic table (Mackay, Carey, Stevens, 2011). Typical to interpretive research, the thematic table containing the superordinate and subordinate themes is then explained and the themes are described in depth and are supported with statements made by the participant (Chapman Smith, 2002). An example of this is seen when discussing the bullying policy at school which was discovered through the research to be inefficient and was support by statements such as, â€Å"Yeah they had a bullying policy, but nobody abided by it.† (Mackay, Carey, Stevens, 2011). Terre Blanche, Kelly, and Durrheim, (2006) further state that Interpreti ve techniques in communicating research findings make use of â€Å"evocative language† which is strong language used to bring about images or feelings (p. 274). In the results of this research the use of descriptions stating that the vicitms had, â€Å"only one or two friends† and that there was an â€Å"unwillingness of teachers to suspend bullies† creates an image of the problem and consequences of the bullying being experienced by the participants. Ultimately, the influence of the Interpretivist paradigm is evident through the thematic table and various linguistic techniques used to discuss the results of the research.

Investigation Into Counter-culture :: essays research papers

( synopsis), will it be the sixties the 20th century, U.S.A. protest movement that relied mainly on youth happened by society, the sport involved each field, such as society and politics, culture,etc., Influence it so far. Tentatively this resist movement movement against culture of referredding to as this text. This text pass give an oral account method of history, it combines documents and materials as much as a large amount of resist origin of sport probe into to this. Draw the conclusion and think , except that racial discrimination, the Vietnam War,etc. are outside the obvious reason, It lie in also turbulence reason U.S.A. from industrial society for on the sixties to behind make the transition at industrial society,it doesn't change that social structure face. Contradiction and result of the conflict in period that the resistance of young people make the transition. Cold war and social turbulence, have aggravated their resistance again. Collapse and send the writer's works an d thought, offer abundant thought resources for this movement. The keyword: U.S.A. culture /movement against culture /visit source Mention one word of" counterculture"( counter-culture), People recall rock music, take drug of U.S.A. the sixties naturally very, quality abnormal, have an abortion, not naked to go straight and crazy about odd habit and pursue fantastic playing leather culture, And hippy in New York Central Park, and countryside of New York Woodstock( Woodstock) revel Jinmen of San Francisco park around the clock, March 26, 1967, 10,000 young men and women assemble on the meadow in Central Park of New York, salute to the love. They fly a kite , throw frisbee , daub the color on the face each other. Will it be spring 1968 year, one abouth hippy wear unusual or exotic dress and assemble in Jinmen of San Francisco park several day and night in succession, with the rock, singing, poem, Weird behavior of even uncovering etc., express the resistance of the society. Will it be summer 1969, about 400,000 more than people assemble in Woodstock in the countryside of New York by same way. Loving, fre edom, peace that the slogan that they called out is". " the park and Woodstock of Central Park of New York, Jinmen, San Francisco become the symbol of the American movement against culture because of this. " politics correct" in afterwards( political correctness), plural culture( muti-culture) and to mainstream challenge of culture.

Criminal Justice Paper Essay

The purpose of this Preparation Guide is to provide you with some general direction concerning the content, process, and structure of your class project paper. In the sections below are proffered some helpful information that will prove valuable with respect to facilitating your completion of a course project reflective of the high standards of quality work and personal learning that should be the aim of each participant in the course. Research Students must conduct research to obtain information from which the paper will be written. Sources of information may be classified as being â€Å"primary† or â€Å"secondary†. Primary sources include articles in scholarly/peer reviewed journals, court decisions, statutes, personal memoirs/interviews, government review articles, and so forth. Secondary sources include professional magazines in a related field of study, newspaper articles, book chapters, etc. The student will be graded in part on the depth and thoroughness of the research. For a 8 to 10 page paper, the student should develop approximately 10 sources. It is important that you work on this paper throughout the session and not procrastinate. Getting Started Select any ONE of the following six (6) Research Paper Topics. Other topics may be considered with prior instructor approval, but they must be directly related to a criminological theory for approval. * ONE: CONCEPTS OF CRIME, LAW, AND CRIMINOLOGY 1. Profile a county in your state on the basis of social, economic, and criminological factors. For the social picture the students may want to include such items as population size, rural versus urban area, rate of college graduates, divorce rate, etc. For the economic picture the students may want to include such items as percentage below poverty, average family income, percentage unemployed, rate of home ownership, etc. Census data are useful for the social and economic variables. Criminological factors, such as crime rates, arrest rates, number of officers, etc., can be obtained from  your state crime information center. The focus of the written assignment, then, is to tie the various social and economic forces operating within the county to the levels and types of crimes identified. 2. There are thousands of agencies with the mission of providing services to victims of crime. Complete an in-depth investigation into a specific agency at the local, state, or national level. The paper should include an historical look at the agency, provide statistics on the number and type of victims they assist, offer descriptions of the services provided, give an explanation of the philosophy of the agency, discuss funding sources, and provide information on the location of the agency. You may even want to include a personal interview with a representative of the agency. Try to apply a specific criminological theory. TWO: THEORIES OF CRIME CAUSATION Select a recent crime from a local newspaper. Spend a short amount of time laying out the facts of the case; attach the article to their final paper. Then define and apply one criminological theory that does a good job explaining this type of offense and one criminological theory that does a bad job explaining this type of offense. Integrate facts from the article to support your argument. This paper works best if you apply a specific criminological theory, like Routine Activities Theory, rather than a more â€Å"umbrella† theory, like Social Disorganization Theories. THREE: CRIME TYPOLOGIES 1. Select one type of crime. Provide the legal definition for the offense, incidence rates at both the state and national levels, and clearance rates at both the state and national levels. To what extent does this crime in your state reflect nationwide trends? Try to apply a specific criminological theory. 2. Street crimes (violent and property), enterprise crimes, and public order crimes vary in definition, incidence level, and how society views them. You  may either compare and contrast across these three large crime classifications or select one crime from each of the three categories to use as a representative of that group of offenses. Then discuss how not all crimes are alike or viewed as such. Try to apply a specific criminological theory. FOUR: THE CRIMINAL JUSTICE SYSTEM There are hundreds of treatment and rehabilitation programs for offenders that have been utilized in the past or are currently in favor. Identify one such program and provide an analysis of it. Specific topics to be discussed include the type of offender the program targets, the history of the program, its breadth of use across various facilities, its level of success, the length of the program, the structure of the program, etc. Try to apply a specific criminological theory. NOTE: You are encouraged to use the resources of the DeVry University online library and campus library resources. If you are unable to locate source material at the campus library, you should request the material via â€Å"inter-library loans†. Writing Style In this course you are expected to demonstrate writing proficiency. Pay careful attention to paragraphing, sentence structure, quotation conventions, spelling, punctuation, citation protocol, and other aspects of grammar. Remember to proofread, correcting any typing or printing errors. All papers written for this course should follow the standards that are applicable in the business environment. This includes a business-appropriate writing style and no misspelled words or grammatical errors. Presentation and organization, while not as important as content, will impact your grade. Always write as if the reader is unfamiliar with the material you are presenting. It is important that you learn to catch mechanical errors in your writing. Research has shown that they can make a bad impression. In 2001, Larry Beason published a study of how business persons react to minor writing  errors–â€Å"Ethos and Error: How Business People React to Errors† College Composition and Communication. 53(1), 33-64. He found that â€Å"For some readers, simple accidents or certain errors have little impact, while other readers see the same errors and create a damning portrait of the writer.† Many of the business persons in his study interpreted mechanical errors as evidence that the writer was a poor business person–a faulty thinker, not a detail person, a poor oral communicator, and/or a poorly educated person. Some also interpreted mechanical errors as evidence that the writer was hasty, careless, uncaring, and/or uninformed.† A direct quotation will be indicated by quotation marks (followed by the page number where the quote was taken). Direct quotes longer than three lines, will be indicated by indenting the entire quote and typing it double-spaced (followed by the page number). Unless the style or manner of presentation of the information in the quote is important to the paper, the material will be substantially paraphrased, rather than quoted. The student is reminded that the use of a direct quote or paraphrase without proper citation of the source of the material amounts to plagiarism. Physical Preparation of the Paper See the Course Paper in the Course Home section of our class. Submission Deadlines and Point Value: All submission deadlines will be noted in the class syllabus. See the Course Paper link under Course Home. Citing Work in the Body of the Paper This paper will be written using the latest publication manual of the American Psychological Association (APA). There are two steps in the APA style of documentation: (1) works are cited, in an abbreviated form, in the body of the paper (in-text citation), and (2) full information about all works cited in the text provided at the end of the paper in a section entitled â€Å"Reference Page.† When you need to document the source of your information, you will provide, within the text the paper, the last name of the author(s) of the work (or a short title if the author is unknown), followed by the date the material was published. This can be done in a variety of methods, depending upon the flow of the sentence. For instance, A Check List and a Few Reminders: Did you: * Proof-read your paper * Use quotation marks (hopefully you did not use many, if any, quotes) for any direct quote (complete with page number where quote was taken)? * Check to make sure that all sources used in the text match with the reference page (including correct spelling of authors and dates)? * Review reference page to insure that all sources are complete and in proper order (e.g. alphabetical by author’s last name)? * Number all pages * Write the cover page with the following information: Title of paper, your name, email, Course title, The University, and Due date. * Keep your paper gender neutral? (Do not assume the masculine voice when writing – use â€Å"police officer† rather than â€Å"policeman† or use he/she rather than he). * Keep the tense the same throughout your paper? (should be in past tense – such as, â€Å"research revealed†). * Insure that you have at least 2 complete sentences for a paragraph? (One sentence paragraphs are not accepted in formal writing). * NEVER use a personal pronoun in your paper (such as â€Å"I†, â€Å"my†, etc.). You are not experts in the field. While your opinion is encouraged during classroom discussion, it does NOT belong in a research paper. Plagiarism DeVry University is committed to the highest standards of academic honesty. Acts of academic dishonesty include plagiarism, cheating, bribery, academic fraud, sabotage of research materials, the sale of academic papers, the purchase of academic papers, and the falsification of records. An individual who engages in these or related activities or who knowingly aids another who engages them, is acting in an academically dishonest manner and will be subject to disciplinary action in accordance with the bylaws and procedures of DeVry University (See Student Handbook). Each member of the academic community is expected to give full, fair, and formal credit to any and all sources that have contributed to the formulation of ideas, methods, interpretations, and findings. The absence of such formal credit is an affirmation that the work is fully the writer’s. The term â€Å"sources† includes, but is not limited to, published or unpublished materials, lectures, lecture notes, computer programs, mathematical and other symbolic formulations, course papers, examinations, theses, dissertations, and  comments offered in class or informal discussions. The representation that such work of another is the writer’s represents plagiarism. Care must be taken to document the source of any ideas or arguments. If the actual word of a source is used, it must appear within quotation marks. In cases that are unclear, the writer must take due care to avoid plagiarism. The source should be cited whenever: 1. A text is quoted verbatim   2. Data gathered by another are presented in diagrams or tables/charts 3. The results of a study conducted by another are used   4. The work or intellectual effort of another is paraphrased by the writer. Since the intent to deceive is not a necessary element (strict liability), careful note taking and record keeping is essential in order to avoid plagiarism. In other words, it is like being a little bit pregnant (you either are or you are not). One cannot have â€Å"accidental/unintentional† plagiarism! Students should consult members of the faculty for clarification of the definition and substance of this policy on plagiarism as it applies to their particular discipline. (Source: City University of New York – Proposal on Plagiarism).

Approaches to Branding Essay

It is essential for a business to build strong relationship with its customers to be able to stay above all competitors. One tool that a company has is a strong brand. The following are the most common ways of how companies use branding in marketing their products or services. Corporate Branding. This type has been around ever since competition among business started. In corporate branding a company uses its own name as the brand for the company. The company usually promotes its products under that brand name (Crystal 2003). An example of which is Disney, where all products of the company included the name â€Å"Disney†. In this approach the corporation or company is the main selling point (Csaba, Schultz & Yun 2005). If successfully used the company can create brand loyalty where customers look for products under that company or under the brand name. The downside of this approach is that the company will have a tendency to be identified with a single product category (Crystal 2003). Employer Branding. With the rise of newer resources like technology, the fact remains that personnel are still the most important resource of any company. As the competition for first-rate employees becomes tight, companies attract them through Human Resources Marketing or through employer branding (VersantWorks 2008). Employer branding is the impression of the stakeholders – current employees, potential hires, and previous staff – about the company as place of work (Harris 2002). The idea is to instill in the stakeholders mind that the company is â€Å"great place to work†. It immerses the employee into the company, gives the employees a sense of pride and belongingness and most important of all job fulfillment (VersantWorks 2008). A company with a good employer branding is L’Oreal. Voted as one of the Fast Moving Consumer Goods – FMCG – Employer of Choice (Employer Profile 2008). L’Oreal’s career website declares it in black and white. The company’s objective is to provide a sound working environment for its employees. Working for L’Oreal would entail a secure workplace, performance is given credit, a diverse culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because L’Oreal knows who it wanted to hire and focus the HR endeavor to accomplish the task (Klein 2008). Cause Branding. This is an approach in branding where a company supports a cause to be able to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). As examples will be Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better Program, Reebok’s Human Rights Awards and Rockport’s Fitness Walking Program. This initiative is usually interchanged with cause marketing and corporate social responsibility. Cause marketing just like cause branding seems to have the same objective but the difference lies in the duration. Short-lived cause marketing initiatives are usually one-time deals like food drives, collection bins, and auctions for charity. While cause branding is a year-long continuous endeavor. Where the company tries to associate a cause to the brand in the customers’ mentality (Evergreen & Partners 2005). On the other hand CSR or Corporate Social Responsibility is the broader initiative that consumers expect from a company. CSR involves labor practices of the company, community activities and environmental programs. It comprises various causes while cause branding focus only on one cause (Evergreen & Partners 2005).

Confucius Essays - Chinese Philosophy, Confucianism, Confucius

Confucius Essays - Chinese Philosophy, Confucianism, Confucius Confucius Confucius Confucianism was the most important thing in Chinese life, but who was Confucius the person? Before the respected philosopher Confucius was born, China was constantly in a state of war. The teachings of Confucius helped to reform China. Confucius lived a long and prosperous life, he was self-taught but spread his wisdom to many, and he was very influential in politics even though he never held a major government position. Confucius was born in 551 B.C., in the state of Lu (modern day Shadong or Shantung Province), into a low aristocratic family. His parents died when he was very young and left him to take care of his older brother who was crippled. He was given the birth name Kong Qui. Confucius comes from the Latin word Kongfuzi, which means Great Master Kong. He married at age nineteen and had two children, a son and a daughter. He was very much a family man though he did travel a lot. Confucius loved music, and when he traveled to a neighboring state of Lu, he became so absorbed in it that he forgot to eat. Confucius was a large man of great physical strength. His last couple years of life were probably bitter due to a number of deaths of his close associates. He died in 479 B.C. at the age of 72. Confucius was for the most part self-taught, although he was not too proud to learn from people inferior to him. At age 15 he set his mind on learning. He derived his learning from the first Chou kings Wen and Wu. He claimed that he wasnt born with his knowledge, which exemplifies his pursuit of wisdom. At age 20, he became a teacher. He traveled widely, gaining disciples who are responsible for writing down his sayings and ideas in the analects. His teaching stressed the importance of traditional relations of filial piety and brotherly respect. He was for the most part supported by his students though he may have received some form of pay from the government. He never refused to teach anyone, no matter how poor they were. Confucius is the first known professional teacher in Chinese history. He spent his life not only preparing himself for government positions, but also preparing his students. Several of his disciples went on to hold key positions in the government. In addition to te aching, Confucius spent much of his time on classics such as poetry and music. Confucius was a large believer that things should be based on virtue, and not on blood. Confucius dream was to have a position as advisor to a wise ruler, but never accomplished this. He held several minor governments positions throughout his life. He held these positions only for short periods of time due to conflicts with his superiors. He went to place to place offering advice to many Chinese rulers. If they didnt take his advice, he would move on to the next place saying that he was not going to force anyone to take his advice. At age sixty-seven, Confucius returned to his native state, but his advice was not regarded there. Jan Chiu (a former disciple of Confucius) asked him his opinion about raising taxes, and he said to do what was in favor of the people. When Jan Chiu went ahead and raised the taxes anyway, Confucius denied him as one of his disciples. Confucius was often asked war advice, and he would say that though he had some knowledge of sacrificial vessels, he had not studied warfare, and therefore he could not help. At old age, Confucius was disappointed because he never got to participate fully in government, and he said, As far as taking trouble goes, I do not think I compare badly with other people. But as regards carrying out the duties of a gentleman in actual life, I have never yet had a chance to show what I could do. Confucius was one of the most influential people in Chinese and world history. His knowledge is still regarded to this very day. Confucius changed everything in China, including education, government, and attitudes toward behavior in public and private life. If Confucius had never lived, the modern world of