We All Scream For Ice Cream Essay -- essays research papers fc

We as a whole Scream For Ice Cream Who in their correct psyche could disapprove of the compelling taste of dessert? Being one of my most loved tidbits, I will concede that a container of frozen yogurt never remains in the ice chest for over seven days. I can recollect continually having frozen yogurt as a unique treat when I was more youthful, generally chocolate and vanilla. These days there are such huge numbers of kinds of dessert from basic chocolate to cola enhanced. Frozen yogurt may not be as well known as you might suspect it is so here are some pleasant realities the show exactly the amount us American’s love this straightforward treat. At present, frozen yogurt is America’s second most loved pastry as indicated by a 1997 Nielsen review. About 2.3 billion dollars of frozen yogurt is sold in the America’s every year. Its opposition, the treat, holds 3.6 billion dollars in deals for every year. The United States is presently the main nation on the planet for utilization of dessert. Its devotees are New Zealand, Denmark, and Sweden, to give some examples. I expend a lot of dessert, yet to find that every American devours about 23.2 quarts of frozen yogurt a year I was stunned! Remember this is only a normal on the grounds that in the Northern Central States they expend over 41.7 quarts a year. For myself frozen yogurt is best delighted in a radiant day when you just can't appear to get away from the warmth, this is the reaso n dessert deals are the most elevated in the months July (National Ice Cream Month) and August. I don't need any of my perusers to attempt to reveal to me they do no... We as a whole Scream For Ice Cream Essay - expositions research papers fc We as a whole Scream For Ice Cream Who in their correct psyche could disapprove of the overpowering taste of frozen yogurt? Being one of my most loved bites, I will concede that a container of dessert never remains in the ice chest for over seven days. I can recall continually having frozen yogurt as an exceptionally extraordinary treat when I was more youthful, generally chocolate and vanilla. These days there are such huge numbers of kinds of frozen yogurt from basic chocolate to cola enhanced. Frozen yogurt may not be as famous as you might suspect it is so here are some great realities the show exactly the amount us American’s love this basic pastry. At present, frozen yogurt is America’s second most loved pastry as per a 1997 Nielsen review. About 2.3 billion dollars of dessert is sold in the America’s every year. Its opposition, the treat, holds 3.6 billion dollars in deals for each year. The United States is right now the main nation on the planet for utilization of dessert. Its adherents are New Zealand, Denmark, and Sweden, to give some examples. I expend a lot of frozen yogurt, however to find that every American devours about 23.2 quarts of dessert a year I was stunned! Remember this is only a normal on the grounds that in the Northern Central States they devour over 41.7 quarts a year. For myself frozen yogurt is best delighted in a radiant day when you just can't appear to get away from the warmth, this is the reason dessert deals are the mos t noteworthy in the months July (National Ice Cream Month) and August. I don't need any of my perusers to attempt to reveal to me they do no...

Leadership Skills and Affect of Human Behaviour †Free Samples

Question: Talk about the Leadership Skills and Affect of Human Behavior. Answer: Presentation: Authority abilities assumes significant job in the administration style and nature of an individual (Northouse, 2015). So as to work any association, it is significant for an individual to have some key abilities that can fill in as his solidarity to play out his job and duty in a proper way (Nahavandi, 2016). The accompanying article has focused on my authority aptitudes. The article depends on self-appraisal. It has featured different parts of human instinct that assume urgent job in getting down to business their conduct and disposition. It has examined about the effect of human conduct on the connections and work execution. Self-Assessment: As indicated by me, I am not a social butterfly. Simultaneously, I have the capacities to speak more loudly against any unlawful practice. I face troubles while sharing my perspective before numerous individuals, however I feel good with my precious ones. In spite of the fact that, I set aside some effort to open up with different individuals from a group, yet I am ready to speak with everybody. In addition, having great listening aptitude is vital for initiative capacity improvement (Antonakis 2017). I permit individuals to talk first and attempt to comprehend their perspective. It causes me to watch the attitude of the others and assists with accepting proficient choices too. I think I have enough persistence to survive and jumps. I don't surrender without any problem. This quality has helped me to defeat numerous difficulties throughout my life. During my youth, I was seriously debilitated during my last, most important test of my school. My doctor didn't permit me to take groundw ork for the test. Nonetheless, keeping trust high in every case even in basic circumstance is required in authority (Bolman Deal 2017). I didn't lose expectation and chose to take groundwork for the test. Finally, I scored great checks in test by my assurance. I accept assurance, difficult work is the key for progress, and I am constantly prepared to make a solid effort to accomplish my ideal objective. As expressed by Fairhurst Connaughton (2014), administration aptitudes additionally a trial of character and enthusiastic improvement of an individual. In any case, at some point I face a few issues because of my demeanor, yet I attempt to resist the urge to panic to the extent that this would be possible and attempt to determine issues without losing my nerves. My Perception versus Others Perception: Different people discernment about me with whom I have examined about my recognition isn't exceptionally unique in relation to my observation. I have imparted my observation about myself to cherished companion. He additionally has same view about my character like me. He likewise feels that my understanding level is high and don't surrender effectively easily. Recognition in administration is tied in with deciphering the encounters as one sees an episode (Goleman, Boyatzis McKee, 2013). As indicated by him, I face a few issues to connect with any individual just because, however it turns out to be simple for me with time, which drives me to confront numerous challenges at some point. While working inside another group, new representatives regularly falter to begin any discussion with colleagues and group pioneers also, anyway it is noteworthy to comprehend the recognition (Renko et al. 2015). In the long run, they become my companions and I share my supposition and emotions with them unreservedly. He accepts, I should chip away at my relational abilities to interface with new individuals around me, as it will improve my sure level and it will inspire me to take part in discussion with outsiders. Then again, as per my companion, I should keep up my understanding level, as it will be useful to deal with any group or any association. As opined by Ward (2016), having the correct recognition is significant and it shows the authority aptitudes. He accepts that pioneers must have persistence to manage different individuals who have a place with various foundation and diverse culture. Along these lines, as per him, I am ready to tune in to others and persuade them as per my perspective, which causes me to interface with individuals. He thinks it fills in as my significant quality that can bolster my administration characteristics. In understanding the trustworthiness and responsibility of an individual are characteristics of initiative (Tourish 2014). He likewise share s same idea with me that it isn't hard for me to change over my idea into words however I face hindrances to share my idea before outsiders. Accordingly, ha has recommended me to rehearse these things to conquer any future snags. The Impact of My Style on My Relation: It is regularly apparent that people nature put critical effect on their working style and their relationship with individuals encompassed by him. In this situation, my style of working likewise influences the individuals around me. They regularly impacted by my understanding level and persevering capacities. Inspirational demeanor and imagination are significant for a representative (Strom, Sears Kelly 2014). While functioning as a group, it is essential to for each group to watch the best characteristics of one another and receive those characteristics. My colleagues frequently get roused to fill in as a group to accomplish the shared objective. In the long run, it puts wonderful effect on the presentation of our group also. Be that as it may, it is regularly advised to me that I should be vocal before outsiders also and I will not feel awkward while sharing my perspectives. Being a decent audience, I have the capacities to manufacture a solid holding with individuals around me. In this way, it assumes significant job while working inside a group. I share a sound holding with my colleagues and others around me. My kindred specialists regularly welcome me for raising voice against any unlawful practices. It encourages me to pick up trust of my colleagues and family members. They have faith in me and don't hesitate to share their issues and difficulties from which they are languishing. It reinforces the holding between my collaborators and me. As I generally attempt to help out my colleagues and bolster them to perform, which causes me to gain notoriety in my gathering. Then again, as I attempt my level best to help to my family members, companions and close ones to beat numerous deterrents, they generally anticipate that me should close by and I generally get numerous gratefulness, love and care from my nearby ones which assumes significant job to support up my inspiration. As indicated by my family members, I have all the possibility to conquer significant di fficulties, which causes me to pick up gratefulness and trust from my nearby ones and individual specialists. Investigation: So as to decrease my shortcomings, I have to concentrate on my qualities. I accept, it isn't sufficient to talk about the imperfections. To beat those defects one must focus on own quality and attempt to upgrade it. It will be advantageous to determine numerous issues. To conquer shortcoming of correspondence with outsiders, I should work on speaking with others and must mingle regularly. It will be advantageous to build the relational abilities. I should take an interest in the gathering conversation and examine about different issues with new individuals regularly. My listening abilities will work in this field. I can impart and include in the conversation and impact individuals by my ability. My dedicated ability will never permit me to surrender. In this manner, it will be useful to upgrade my aptitudes to impart my insight before others. My administration abilities and plan can be utilized in my work environment to direct my group towards the correct way. I can propel them to fill in as a group to accomplish the authoritative objective. End: According to the conversation, it tends to be expressed that correspondence assumes significant job in the initiative abilities. Therefore, one needs to upgrade this ability to turn into a successful and proficient pioneer. Alongside correspondence, one must concentrate on different aptitudes also, for example, difficult work, tolerance, etc. References: Antonakis, J. (2017).The nature of initiative. London: Sage distributions. Bolman, L. G., Deal, T. E. (2017).Reframing associations: Artistry, decision, and initiative. John Wiley Sons. Fairhurst, G. T., Connaughton, S. L. (2014). Initiative: An open perspective.Leadership,10(1), 7-35. Goleman, D., Boyatzis, R. E., McKee, A. (2013).Primal initiative: Unleashing the intensity of enthusiastic knowledge. Harvard Business Press. Nahavandi, A. (2016).The Art and Science of Leadership - Global Edition. Sydney: Pearson. Northouse, P. G. (2015).Leadership: Theory and practice. London: Sage distributions. Renko, M., El Tarabishy, A., Carsrud, A. L., Brnnback, M. (2015). Comprehension and estimating pioneering administration style.Journal of Small Business Management,53(1), 54-74. Strom, D. L., Sears, K. L., Kelly, K. M. (2014). Work commitment: The jobs of hierarchical equity and initiative style in anticipating commitment among employees.Journal of Leadership Organizational Studies,21(1), 71-82. Tourish, D. (2014). Initiative, pretty much? A processual, correspondence point of view on the job of organization in initiative theory.Leadership,10(1), 79-98. Ward, J. (2016).Keeping the privately-run company solid: How to get ready for proceeding with development, gainfulness, and family initiative. Berlin: Springer.

The Theme of Justice in To Kill a Mockingbird

The Theme of Justice in To Kill a Mockingbird An Analysis of Justice in To Kill a Mockingbird An Analysis of Justice in To Kill a Mockingbird Academic Discipline: English Course Name: Modern English Literature Assignment Subject: The Theme of Justice in To Kill a Mockingbird Academic Level: Undergraduate Referencing Style: MLA Word Count: 2,014 “Remember, it’s a Sin to Kill a Mockingbird”: An Analysis of Justice in To Kill a Mockingbird In 1960s America, racial tensions and divisions dictated the norms of society. It is this society in which Scout, Jem, and their father Atticus live in To Kill a Mockingbird. The story centers around Atticus and his children, as they cope with the backlash from Atticus’ legal defense of a black man accused of raping a white woman. The concept of justice, racism, and equality in this novel have been one of the most timeless representations of the theme in classic literature within the last century. Lee’s symbolism of the mockingbird as the representation of innocence has been utilized repeatedly in popular culture and literature to this day. This image of the mockingbird represents the end of innocence, as to kill a mockingbird would mean destroying innocence and, subsequently, justice. In this story, some of the characters could each arguably be the mockingbird, such as Tom or Boo Radley, and their positions in society showcase just how harsh the reality was for those who were no t considered part of the accepted norm. In Harper Lee’s classic novel To Kill a Mockingbird, the theme of justice is shown in three major parts of the storyline: the discrimination against Boo Radley, the treatment of Atticus’ family while he defends Tom, and the nature of Tom’s trial. Boo Radley is a character that represents the injustice that many people suffer simply because they are misunderstood by society. In a world where people are quick to judge one another based on superficial circumstances, people are quick to discriminate against people who are different than the norm. To Kill a Mockingbird showcases this as the society in the novel makes Boo out to be a monster who hides in his house because he is too scared to show his hideous face. Throughout the story, Boo fascinates Scout and Jem, as they have heard rumours about him and how terrifying he is. In reality, Boo Radley is simply misunderstood and the town has made up judgements about him because he is a recluse who stays in his house, afraid of the outside world. Boo Radley has a mental disorder and has been confined to his home for decades (Orsborn 1139). At this time, the majority of American society did not understand what mental illness was, or how to deal with it. Thus, many people who suffered had to do so in silence and were not taken seriously, repressing their true issues and creating cause for prejudice and discrimination. Boo is suffering from these ideals because his parents have decided that the best way to deal with his mental illness is to lock him up in their home for his entire life, which inspires the idea that he is a terrifying, ghost-like monster that haunts the neighbourhood. However, this backfires because Boo simply becomes a recluse who does not function like a regular adult, and instead he watches the children to experience life through them. Boo connects with Jem and Scout to the point where a relationship and understanding is formed, and by the end of the novel Scout begins to realize that Boo feels protective over the children, perhaps thinking of them as his own children. He leaves little presents for the children and secretly gives Scout a blanket when they are outside in the cold one night. Ultimately, the children come to trust him and treat him like a regular person, and in turn he helps to protect them from harm, thus showing the true reality that he is a good person and has simply been the victim of unjust attitudes. Boo Radley is the one who saves Jem and Scout when they are attacked by Bob Ewell. Scout states, “he gave us two soap dolls, a broken watch and chain, a pair of good-luck pennies, and our lives” (Lee 373). She is expressing the fact that Boo has given them these gifts, including the gift of saving their lives, and that he is not evil after all. The night after the attack happens, when Atticus is putting Scout to bed and she is sleepily recounting the story he has told her, she comments on the main character turning out to be nice and simply misunderstood. Atticus responds, “Most people are, Scout, when you finally see them” (Lee 376). In this last piece of dialogue, Atticus’ words sum up the way that Boo Radley has been wrongly perceived, the victim of a discriminatory injustice. Atticus receives a significant amount of harsh treatment by the white members of the public because he is defending a black man during a time of racial segregation, and they do not agree with him despite the fact that he is a court-appointed lawyer. People in the town continue to judge Atticus because of his position, and they lose their respect for him because they do not believe that a black man should be considered innocent at all. In addition, Scout and Jem become outcasts due to their relation to him, as they begin to notice that the townspeople are treating them differently. However, they are children who love their father, and they do not understand what is going on to a full extent. During one part of the trial, Scout is attempting to figure out this situation as she learns that he has not chosen to defend Tom, but that it is his job. She states, “the court appointed Atticus to defend him. Atticus aimed to defend him. That’s what they didn’t like about it. It was confu sing” (Lee 218). Her innocent mind is attempting to figure out why the people are angry with Atticus, and she does not fully comprehend the racist attitudes that are responsible for this treatment. She is attempting to comprehend racism, but since she does not see the world in that way, she is having a hard time figuring it all out. After the trial is over, Jem and Scout are outside their home when Miss Rachel tells them “there’s danger a’comin’” (Lee 290). Scout soon finds out what the danger is: “this morning Mr. Bob Ewell stopped Atticus on the post office corner, spat in his face, and told him he’d get him if it took the rest of his life” (Lee 290). It is in this moment that Scout and Jem truly realize how hateful people are, and how there are real threats to their lives because of Atticus’ determination to prove Tom’s innocence. Bob calls Atticus a “nigger-lovin’ bastard” (Lee 291) and hates him because he was defending a black man against him. Despi te the fact that Bob is actually the one who beat his own daughter, he refuses to let go of the fact that Atticus defended Tom; losing the trial would have meant that Bob lost to a black man, which would mean he is a disgrace from society. Bob is defensive because he feels that Atticus’ defense against him has threatened his family’s position in society (Osborn 1140), despite the fact that this family is in a low position to begin with. At the end of the novel, after the trial has ended, Bob attacks Scout and Jem because they are Atticus’ children. Bob is the representation of pure evil- the fact that he is described as a “hulking figure” showcases Lee’s association of him as a lesser-than-human character (Murray 79). By describing him in this way, she de-humanizes him and makes him appear monstrous (Murray 79), displaying the idea that he has been evil the whole time, and that evil has supposedly triumphed over good thus far. His intention is to kill them with a butcher knife, but Boo Radley saves them. Despite the fact that the children have done nothing wrong, they are associated with their father, and the negative treatment Atticus has been receiving now spills out onto his innocent children. Tom’s trial is extremely significant in representing the theme of justice because the entire storyline surrounding Tom is based on the injustice he is suffering due to racism against him, as well as his quest to seek justice in court and prove his innocence. However, because he is a black man and the situation happened with a white family, the entire white population of the town assumes that he is evil and has committed the crime. This is due to the negative views of African Americans that the people had during the 1960s, and the racial divisions that occurred. When Scout and Jem find out that Tom is likely going to receive a death sentence, despite not killing anyone, they are outraged. Atticus tells them, “Tom Robinson’s a colored man, Jem. No jury in this part of the world’s going to say, ‘we think you’re guilty, but not very’ on a charge like that. It was either a straight acquittal or nothing” (Lee 294). At this point in the story, the children are learning that racial divisions have left Tom without a chance of proving his innocence because of the prejudice in the minds of the townspeople. Simply put, black men were never given the benefit of the doubt and were always considered guilty, despite evidence to prove otherwise. He continues to explain, “in our courts, when it’s a white man’s word against a black man’s, the white man always wins” (Lee 295). This can be taken as a social commentary on the injustice of the time, especially given the fact that Atticus is acknowledging it is wrong, yet he cannot do anything about it. It is arguable that Atticus himself is a symbol of justice because he defends Tom, despite the repercussions that occur, because he knows that Tom is innocent. Atticus is a person who truly believes in justice, no matter the consequences, and he tells Jem: “As you grow older, you’ll see white men cheat black men every day of your life, but let me tell you something and don’t you forget it- whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, that white man is trash” (Lee 295) Despite everything, Atticus believes that racism is to blame for the injustice in the world, and he is raising his children to understand this so they can continue to be good people. Tom ends up being convicted, despite the fact that “the story told by the prosecution is absurd, and Atticus rips it to shreds” (Osborn 1141). This is because racial bias has won; the jury is comprised of all white men, who side with their fellow white man instead of the innocent black man. In fact, many of the white men who sit on Tom’s trial had previously been involved in a racist lynch mob (Murray 79), and therefore the odds had been stacked against him the entire time. The theme of justice is shown in To Kill a Mockingbird through Boo Radley, threats to Atticus’ family caused by racism, and Tom’s quest for justice through his trial. Racism and discrimination are the causes of injustice in the novel, and the negative attitudes of the people in the town are representative of the people who lived during this time in the United States. Lee’s utilization of the mockingbird as a symbol of innocence proves the point that, if one continues to silence the voices of those who are truly good or innocent, the concept of innocence will die and evil will win. Through her representation of various storylines as the ultimate idealization of justice, Harper Lee demonstrates that, in a time of racism and divide, black Americans were the victims of severe injustice and bias. The fact that Tom was wrongly accused, but convicted simply because the jury was made of all white males who had already been known to be part of a lynch mob, demonstrates the stacked odds of the time. By bringing these issues to light, Lee plays a significant role in shaping the history of racism in America and the origins of the ideas of the Civil Rights Movement that would soon take place. Works Cited: Lee, Harper. To Kill a Mockingbird. 1960. New York: Grand Central Publishing, 2010. Murray, Jennifer. “More Than One Way to (Mis)Read a Mockingbird.” The Southern Literary Journal 43.1 (2010): 75-91. Osborn, Jr., John Jay. “Atticus Finch- The End of Honor: A Discussion of To Kill a Mockingbird.” The University of San Francisco Law Review 30 (1996): 1139-1142. The Theme of Justice in To Kill a Mockingbird An Analysis of Justice in To Kill a Mockingbird An Analysis of Justice in To Kill a Mockingbird Academic Discipline: English Course Name: Modern English Literature Assignment Subject: The Theme of Justice in To Kill a Mockingbird Academic Level: Undergraduate Referencing Style: MLA Word Count: 2,014 “Remember, it’s a Sin to Kill a Mockingbird”: An Analysis of Justice in To Kill a Mockingbird In 1960s America, racial tensions and divisions dictated the norms of society. It is this society in which Scout, Jem, and their father Atticus live in To Kill a Mockingbird. The story centers around Atticus and his children, as they cope with the backlash from Atticus’ legal defense of a black man accused of raping a white woman. The concept of justice, racism, and equality in this novel have been one of the most timeless representations of the theme in classic literature within the last century. Lee’s symbolism of the mockingbird as the representation of innocence has been utilized repeatedly in popular culture and literature to this day. This image of the mockingbird represents the end of innocence, as to kill a mockingbird would mean destroying innocence and, subsequently, justice. In this story, some of the characters could each arguably be the mockingbird, such as Tom or Boo Radley, and their positions in society showcase just how harsh the reality was for those who were no t considered part of the accepted norm. In Harper Lee’s classic novel To Kill a Mockingbird, the theme of justice is shown in three major parts of the storyline: the discrimination against Boo Radley, the treatment of Atticus’ family while he defends Tom, and the nature of Tom’s trial. Boo Radley is a character that represents the injustice that many people suffer simply because they are misunderstood by society. In a world where people are quick to judge one another based on superficial circumstances, people are quick to discriminate against people who are different than the norm. To Kill a Mockingbird showcases this as the society in the novel makes Boo out to be a monster who hides in his house because he is too scared to show his hideous face. Throughout the story, Boo fascinates Scout and Jem, as they have heard rumours about him and how terrifying he is. In reality, Boo Radley is simply misunderstood and the town has made up judgements about him because he is a recluse who stays in his house, afraid of the outside world. Boo Radley has a mental disorder and has been confined to his home for decades (Orsborn 1139). At this time, the majority of American society did not understand what mental illness was, or how to deal with it. Thus, many people who suffered had to do so in silence and were not taken seriously, repressing their true issues and creating cause for prejudice and discrimination. Boo is suffering from these ideals because his parents have decided that the best way to deal with his mental illness is to lock him up in their home for his entire life, which inspires the idea that he is a terrifying, ghost-like monster that haunts the neighbourhood. However, this backfires because Boo simply becomes a recluse who does not function like a regular adult, and instead he watches the children to experience life through them. Boo connects with Jem and Scout to the point where a relationship and understanding is formed, and by the end of the novel Scout begins to realize that Boo feels protective over the children, perhaps thinking of them as his own children. He leaves little presents for the children and secretly gives Scout a blanket when they are outside in the cold one night. Ultimately, the children come to trust him and treat him like a regular person, and in turn he helps to protect them from harm, thus showing the true reality that he is a good person and has simply been the victim of unjust attitudes. Boo Radley is the one who saves Jem and Scout when they are attacked by Bob Ewell. Scout states, “he gave us two soap dolls, a broken watch and chain, a pair of good-luck pennies, and our lives” (Lee 373). She is expressing the fact that Boo has given them these gifts, including the gift of saving their lives, and that he is not evil after all. The night after the attack happens, when Atticus is putting Scout to bed and she is sleepily recounting the story he has told her, she comments on the main character turning out to be nice and simply misunderstood. Atticus responds, “Most people are, Scout, when you finally see them” (Lee 376). In this last piece of dialogue, Atticus’ words sum up the way that Boo Radley has been wrongly perceived, the victim of a discriminatory injustice. Atticus receives a significant amount of harsh treatment by the white members of the public because he is defending a black man during a time of racial segregation, and they do not agree with him despite the fact that he is a court-appointed lawyer. People in the town continue to judge Atticus because of his position, and they lose their respect for him because they do not believe that a black man should be considered innocent at all. In addition, Scout and Jem become outcasts due to their relation to him, as they begin to notice that the townspeople are treating them differently. However, they are children who love their father, and they do not understand what is going on to a full extent. During one part of the trial, Scout is attempting to figure out this situation as she learns that he has not chosen to defend Tom, but that it is his job. She states, “the court appointed Atticus to defend him. Atticus aimed to defend him. That’s what they didn’t like about it. It was confu sing” (Lee 218). Her innocent mind is attempting to figure out why the people are angry with Atticus, and she does not fully comprehend the racist attitudes that are responsible for this treatment. She is attempting to comprehend racism, but since she does not see the world in that way, she is having a hard time figuring it all out. After the trial is over, Jem and Scout are outside their home when Miss Rachel tells them “there’s danger a’comin’” (Lee 290). Scout soon finds out what the danger is: “this morning Mr. Bob Ewell stopped Atticus on the post office corner, spat in his face, and told him he’d get him if it took the rest of his life” (Lee 290). It is in this moment that Scout and Jem truly realize how hateful people are, and how there are real threats to their lives because of Atticus’ determination to prove Tom’s innocence. Bob calls Atticus a “nigger-lovin’ bastard” (Lee 291) and hates him because he was defending a black man against him. Despi te the fact that Bob is actually the one who beat his own daughter, he refuses to let go of the fact that Atticus defended Tom; losing the trial would have meant that Bob lost to a black man, which would mean he is a disgrace from society. Bob is defensive because he feels that Atticus’ defense against him has threatened his family’s position in society (Osborn 1140), despite the fact that this family is in a low position to begin with. At the end of the novel, after the trial has ended, Bob attacks Scout and Jem because they are Atticus’ children. Bob is the representation of pure evil- the fact that he is described as a “hulking figure” showcases Lee’s association of him as a lesser-than-human character (Murray 79). By describing him in this way, she de-humanizes him and makes him appear monstrous (Murray 79), displaying the idea that he has been evil the whole time, and that evil has supposedly triumphed over good thus far. His intention is to kill them with a butcher knife, but Boo Radley saves them. Despite the fact that the children have done nothing wrong, they are associated with their father, and the negative treatment Atticus has been receiving now spills out onto his innocent children. Tom’s trial is extremely significant in representing the theme of justice because the entire storyline surrounding Tom is based on the injustice he is suffering due to racism against him, as well as his quest to seek justice in court and prove his innocence. However, because he is a black man and the situation happened with a white family, the entire white population of the town assumes that he is evil and has committed the crime. This is due to the negative views of African Americans that the people had during the 1960s, and the racial divisions that occurred. When Scout and Jem find out that Tom is likely going to receive a death sentence, despite not killing anyone, they are outraged. Atticus tells them, “Tom Robinson’s a colored man, Jem. No jury in this part of the world’s going to say, ‘we think you’re guilty, but not very’ on a charge like that. It was either a straight acquittal or nothing” (Lee 294). At this point in the story, the children are learning that racial divisions have left Tom without a chance of proving his innocence because of the prejudice in the minds of the townspeople. Simply put, black men were never given the benefit of the doubt and were always considered guilty, despite evidence to prove otherwise. He continues to explain, “in our courts, when it’s a white man’s word against a black man’s, the white man always wins” (Lee 295). This can be taken as a social commentary on the injustice of the time, especially given the fact that Atticus is acknowledging it is wrong, yet he cannot do anything about it. It is arguable that Atticus himself is a symbol of justice because he defends Tom, despite the repercussions that occur, because he knows that Tom is innocent. Atticus is a person who truly believes in justice, no matter the consequences, and he tells Jem: “As you grow older, you’ll see white men cheat black men every day of your life, but let me tell you something and don’t you forget it- whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, that white man is trash” (Lee 295) Despite everything, Atticus believes that racism is to blame for the injustice in the world, and he is raising his children to understand this so they can continue to be good people. Tom ends up being convicted, despite the fact that “the story told by the prosecution is absurd, and Atticus rips it to shreds” (Osborn 1141). This is because racial bias has won; the jury is comprised of all white men, who side with their fellow white man instead of the innocent black man. In fact, many of the white men who sit on Tom’s trial had previously been involved in a racist lynch mob (Murray 79), and therefore the odds had been stacked against him the entire time. The theme of justice is shown in To Kill a Mockingbird through Boo Radley, threats to Atticus’ family caused by racism, and Tom’s quest for justice through his trial. Racism and discrimination are the causes of injustice in the novel, and the negative attitudes of the people in the town are representative of the people who lived during this time in the United States. Lee’s utilization of the mockingbird as a symbol of innocence proves the point that, if one continues to silence the voices of those who are truly good or innocent, the concept of innocence will die and evil will win. Through her representation of various storylines as the ultimate idealization of justice, Harper Lee demonstrates that, in a time of racism and divide, black Americans were the victims of severe injustice and bias. The fact that Tom was wrongly accused, but convicted simply because the jury was made of all white males who had already been known to be part of a lynch mob, demonstrates the stacked odds of the time. By bringing these issues to light, Lee plays a significant role in shaping the history of racism in America and the origins of the ideas of the Civil Rights Movement that would soon take place. Works Cited: Lee, Harper. To Kill a Mockingbird. 1960. New York: Grand Central Publishing, 2010. Murray, Jennifer. “More Than One Way to (Mis)Read a Mockingbird.” The Southern Literary Journal 43.1 (2010): 75-91. Osborn, Jr., John Jay. “Atticus Finch- The End of Honor: A Discussion of To Kill a Mockingbird.” The University of San Francisco Law Review 30 (1996): 1139-1142.

William Shakespeare s Julius Caesar - 867 Words

Kelton Cudjoe Miss Walters AP Language and Composition 2/5/15 In William Shakespeare’s play, Julius Caesar, the main character, Marcus Brutus, is faced with the dilemma of a morally ambiguous situation and the discrepancy between a personal desire and a public duty. Like most literature, in general, the protagonist has to deal with an internal conflict and external conflict. This is a clichà © situation because Brutus ends up undergoing a dramatic change, with the plot going from order to chaos, as in a tragedy, with a reversal of fortune bringing about the downfall of the protagonist, usually an exceptional individual, as a result of a tragic flaw in his personality. He has to choose between if it is cold-blooded murder of his best friend because of the jealousy of another man or the death of a tyrant for the greater good of a society. Brutus initially starts the play as a noble prominent figure of Rome. Even though he remains a powerful figure of Rome, He ends the play dark and cynical. He is portrayed as honest and patriotic, which the conspirators use to draw him into the plot of killing Caesar, Making him feel that it is necessary to the public. The first instance in his change is in Act 1, Scene 2 when Brutus and Cassius are talking in private. â€Å"turn the trouble of my countenance, Merely upon myself. Vexà ¨d I am, Of late with passions of some difference, Conceptions only proper to myself, Which give some soil perhaps to my behaviors†¦Into what dangers would you lead me,Show MoreRelatedWilliam Shakespeare s Julius Caesar1082 Words   |  5 Pages â€Å"Et tu, Brutà ©? Then fall Caesar† (III.i 179). The fatal stabs of the conspirators did not kill the all-mighty Julius Caesar, for the sharp butcher of Brutus pierced his heart and condemned his life to cessation. This dramatic, mood changin g affair serves as the pivotal platform in William Shakespeare’s, Julius Caesar. It is a compelling novel that recounts the unjust murder of Julius Caesar, an ancient Roman general. Oblivious to this conspicuous foreshadowing, Caesar fails to distinguish his trueRead MoreWilliam Shakespeare s Julius Caesar Essay1833 Words   |  8 Pages INTRODUCTION The seemingly straightforward simplicity of â€Å"Julius Caesar† has made it a perennial favourite for almost 400 years. Despite its simplicity, almost Roman in nature, the play is rich both dramatically and thematically, and every generation since Shakespeare’s time has been able to identify with some political aspect of the play. The Victorians found a stoic, sympathetic character in Brutus and found Caesar unforgivably weak and tyrannical. As we move into the twenty-first century, audiencesRead MoreWilliam Shakespeare s Julius Caesar Essay2414 Words   |  10 Pages Christa Kiesling AP Lang Block 1 Mr. Snider 6 Nov. 2016 RA1 William Shakespeare, in his historical play Julius Caesar, makes the characters Brutus and Antony utilize rhetorical strategies in order to win the favour of the Roman people for their own purposes. These two speakers try to convince the audience of different things: where Brutus, who speaks first, was trying to subdue the passions of the mob and use logic to win acceptance for his murderous actions, Antony, who had to follow Brutus, wasRead MoreWilliam Shakespeare s Julius Caesar760 Words   |  4 Pagespeople of Rome. In Julius Caesar written by William Shakespeare, Brutus and Antony address the people over Caesar’s dead body. The body is brought to the town square shortly after he was murdered by the Senate. Brutus, one of the murderers, appeals to the people’s fear and patriotism. Antony speaks after and puts doubts of the justification of the murder and plays to the people’s hearts. Brutus addresses the crowd by using his reputation to support his reasons for killing Caesar. He starts his speechRead MoreWilliam Shakespeare s Julius Caesar804 Words   |  4 Pagesthe phenomenal, as well as tyrannical, Roman rulers throughout history, Julius Caesar is by far the most prominent. This fame is due in no small part to William Shakespeare and his play that bears the same name. However, although Caesar is the play’s namesake, the story’s central focus is on Brutus and Caius Cassius and their plot to assassinate Caesar. When discussing Antony’s fate in Act II scene 1 of Shakespeare’s Julius Caesar, Brutus argues against what he perceives as the unnecessary and brutalRead MoreWilliam Shakespeare s The Tragedy Of Julius Caesar919 Words   |  4 Pageschoices that eventually bring about their demise. At first glance, Caesar may appear to be the tragic hero, when the real tragedy actually lies in Brutus’s story in William Shakespeare s p lay The Tragedy of Julius Caesar. One tray a tragic hero must posses is that they are relatable. The play may be named for Caesar, but the reader simply knows more of Brutus and his motives, which help to make his story a tragedy more so than Caesar s. Brutus’ thoughts, actions, and history are made more apparentRead MoreWilliam Shakespeare s The Tragedy Of Julius Caesar1508 Words   |  7 Pages William Shakespeare’s play, â€Å"The Tragedy of Julius Caesar† was mainly based on the conspiracy to assassinate Julius Caesar. â€Å"Julius Caesar† is a play based on rhetoric and politics. Rhetoric is the science of manipulation. Marcus Brutus, a Senate and a beloved friend of Caesar stood as the face among the conspirators leading the assassination of Julius Caesar. Aristotle said, â€Å"A man doesn’t become a hero until he can see the root of his downfall†. He defined a tragic hero as someone who is highlyRead MoreThemes Of William Shakespeare s Julius Caesar 2063 Words   |  9 Pages Theme, Mood and Conflict in Julius Caesar Savannah Baine â€Å"Come I to speak at Caesar’s funeral. He was my friend, faithful and just to me. But Brutus says that he was too ambitious, and Brutus is an honorable man .† Mark Antony (Act 3,Scene 2,Line 85). â€Å"Julius Caesar† by William Shakespeare, is a classic play depicting the death of Caesar and the chaos that ensues afterwards. One theme in this play is fate vs. free will, the mood is seriousRead MoreWilliam Shakespeare s Julius Caesar1721 Words   |  7 Pagesusually stems from their own deep rooted hatred of a person and is often in some way personally benefiting to themselves. However, this is not the case of Brutus in Shakespeare’s play, Julius Caesar. Brutus’s plan to murder Julius Caesar does not make him a villainous man but a rather noble one. Despite his plot against Caesar, Brutus’s intentions were always one-hundred percent honorable. The first instance in the play where the reader learns of just how honorable a man Brutus is, is in Act 1, SceneRead MoreWilliam Shakespeare s Julius Caesar1201 Words   |  5 PagesDellinger English II 4/18/17 Julius Caesar There are many people you may have heard of that lived during 100 B.C.- 10 A.D. in Rome. Some of those people include Marcus Brutus, Cleopatra, Mark Antony, and Julius Caesar. In this paper I will be talking about Julius Caesar. And while doing so I will be talking about his early/personal life, his career, and his assassination. Julius Caesar was born July 12. B.C. as Gaius Julius Caesar, to Aurelia Cotta, and Gaius Julius Caesar. Julius was born with the Neurological

Poverty And Its Effects On America - 2432 Words

Poverty can be characterized either as far as a clear salary level or as a relative condition that progressions as society reclassifies it. As the age of the world grows and progresses among the middle and upper class, the lower class is struggling to keep up with the rest. As citizens they have the right to be in the same boat as other successful people in the world, they just do not have an advantage in doing so. Communism is not in the conversation, but many of the working people in poverty deserve to be paid as normal to keep a home and more. Poverty can be reduced drastically with just a little help and kindness. Worldwide 600 million children are living in extreme poverty. To eradicate world poverty is estimated to be at one percent†¦show more content†¦The level of pay and the general material prosperity of American families has been an issue of developing concern in national discussions. Specifically, the progressing welfare open deliberation has centered consideration on the living states of poor families, both in an outright sense and with respect to those of different families. Primarily, government and culture must clearly communicate the serious importance of marriage to decreasing future poverty and other social troubles. Youth at risk of becoming unwed parents deserve information and assistance to prepare them for the task of bearing and nurturing children. Welfare should be changed to inspire rather than punish marriage, as the current system does. Also, by differentiating out results for people in both poor, single-folks families and families accepting welfare, America ha s the capacity to better concentrate on those people well on the way to be influenced by welfare change. Along the majority of the measurements citizens talk about, poor people, particularly those in single-guardian families, are fundamentally more regrettable off than the non-poor (Manning). Most economists agree that a safe meaning of destitution is the powerlessness, through absence of wage or riches, to give nice lodging, apparel, human services, nourishment, or training for oneself or one s gang. In 1999 the national government characterized the poverty line† the subjective partitioning

Vice President and New Executive Vice Free Essays

Case Analysis ReportFMBT Bank I. Statement of the Problem The new Executive Vice President and Chief Information Officer of FMBTBank have no clear authority and responsibility. II. We will write a custom essay sample on Vice President and New Executive Vice or any similar topic only for you Order Now Objective There should be a clear authority and responsibility for the new IT Executivein order for her to be effective and efficient. III. Analysis of the Causes a. Relationship between IT Department and other bank business units ismixed up causing considerable confusion, friction and inefficiency. . Work request are vague and not coordinated and consolidated to reflect aclearer picture of the problem making it hard to formulate a quick solutionwhich the bank’s other business units require. c. The presence of the new IT executive was not welcomed by the unitmanagers of other business units of the bank making it harder for her tofacilitate solutions for IT problems. d. IT staff responsibilities are limited only to application works. They are notgiven the freedom to explore and apply new developments in the ITindustry. e. There is considerable influence from other regional executives todecentralize IT operations to regional branches because they feel thatresponse will be faster to meet their requirements. IV. Choices a. Define an explicit authority and responsibility of the new IT executive. Thespan of authority should include all business units involve in the use IT toensure that all will follow IT processes and procedures. . The new IT executive must formulate strict IT policies and procedureswhich have the approval of the CEO and all IT users are required to follow Failure to follow IT policies and procedure should be dealt with inaccordance with company’s existing rewards and punishment policies. c. Involve IT staffs in a more flexible working environment and give them thefreedom to take advantage on new IT innovations and apply it to thecompany’s IT system. d. Re-organize the company’s whole organizational structure to adapt intothe new requirement of IT technology rather than remain as rigid as thecurrent vertical structure. e. Decentralize the whole IT department operations to regional branches inorder that implementation will be faster. V. Selection from the Choices As a CEO, I will reorganize the whole organizational structure of the companyand include IT as a major division in the implementation of companystrategies. If a bank wanted to grow in this generation, it must be willing toadapt to technological innovations. Task the new IT executive to formulate ITpolicies and procedures that will be implemented company wide where all ITusers are required to follow. VI. Implementation IT department should be given blanket authority in terms of implementing ITstrategies of the company and this should be understood by all departmentsand divisions. The new IT executive should create a company wide IT helpdesk where allwork requests are consolidated, analyzed and collated to come up with anintelligent solution to all IT problems. This will also eliminate confusion;friction and inefficiency since all information needed to create a solution arealready consolidated. The only thing that IT will do is to design a frameworksolution to any imaginable IT problems that were presented based on the IThelpdesk consolidated information. With this strategy, IT will have moreefficient control of its resources and channel saved resources in developingnew IT innovations that they can apply for the development of the company. 2 VII. Work place application In our company, the IT department has full control of all IT related issues. ITdepartment has regional helpdesk to cater to all IT related work requests. TheIT helpdesk will in turn consolidate all work requests and assign qualifiedtechnical staffs that can best address the problem. For minor IT problems,the helpdesk will address it immediately by giving direct instructions to theuser. If technical intervention is required, a district IT technical staff will beimmediately dispatched to address the problem How to cite Vice President and New Executive Vice, Essay examples

Medical Ethics Essays - Medical Ethics, Medical Research

Medical Ethics Medical Ethics ? Bioethics comprise every possible aspect of health care, medical, moral, social, political, religious, legal and financial? (Weiss 3). This includes the questions raised by new research. It takes a look at the results of that research that is used on patients. It takes into consideration contemporary ideas of personal freedom and human dignity. It deals with growth in medical services available in the United States and the sky rocketing cost. Bioethics also deals with the medical advances in technology that has reshaped traditional medical ethics. Medical ethics have changed drastically over a period of years. From old commandments to new commandments, guidelines that provide structural framework, classic experiments that challenge that framework, or even how things are defined in medical ethics. ?Medical progress goes on, and the perils of progress must be heeded? (Leone 165). Changing times have in turn changed our codes of ethics. There are five old commandments of ethics and five new commandments of ethics. These commandments come from many years of heavily advised dictates from various people. A commandment by definition is, ? ... a dictate or a strongly advised piece of advice? (Halsey 201). The first traditional commandment is, ? Treat all human life as of equal worth? (Singer 190). This statement is very difficult to follow; almost no person believes this statement whole-heartedly. The statement makes more sense on paper or just being heard, but its application in life is almost impossible to ensure. In comparison to the first old ethic, the first new ethic states, ?Recognize that the worth of human life varies? (Singer 190). This statement allows for variation and livability in society. It gives way for someone to say, if a person is a vegetable, has no vital capabilities, this person's life is of no worth anymore. Without this sort of change in to day's advancing civilization, it would make it ethically wrong to ?pull the plug? (Rothstein 1698.) The next commandment of old ethics is, ? Never intentionally take innocent human life? (Singer 192). If a doctor or any health care professional just stood by during the birth of a child and both the child and the mother were dying, how could that doctor stand there and watch both the mother and the infant die without taking some method of action. However, if that physician were to save either patient while sacrificing the life of the other, that health care professional would be considered unethical and scorned by the standard of this ethical commandment. In comparison, the new commandment states, ?Take responsibility for the consequences of your decisions?(Singer 195). By the token of this declaration a physician can make a choice based on his/her best judgment, yet; be held accountable for their actions. This gives a doctor the power to use his/her best judgment and knowledgeable skills, to do what they believe is best for the patient. This statement allows for a person's right to free will, even a person who is a Christian may more fully agree with this statement just for the pure reason that they want to believe more in God's promise of free will in their life. Commandment number four states,? Be fruitful and multiply? (Singer 198). This biblical injunction has been a part of Christian ethics for thousands of years. ? Augustine said that sexual intercourse without procreation ` turns the bridal chamber into a brothel'? (Singer 198). Some laws in America concerning contraceptives survived until the mid- 1960's when the Supreme Court declared them invasion of privacy (Madsen 325). The revised commandment number four, ?Bring children into the world only if they are wanted? (Singer 199), allows for population control as well as prevention of children who were never wanted and not loved. From 1930 when the population was two billion to today where the population is over five billion and is expected to rise above eleven billion by the middle of the next century. With these kinds of statistics revised dictates, such as this fourth one, are essential. The final of these five old commandments state, ? Treat all human life as always more precious than any non-human life? (Singer 201). If we compare a severely defective human infant with a non-human animal, a dog or

Ccd Report Essay Example

Ccd Report Essay Example Ccd Report Essay Ccd Report Essay Report On Customer Relationship Management At Cafe Coffee Day Submitted By (Group 14)Kaveri Arora Swati Sirohi Vikash Singh Priyanshu Singh Prakriti Srivastava Cafe Coffee Day Cafe Coffee Day is Rs. 750 crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters with clients across USA, Europe Japan. Cafe Coffee Day (CCD) pioneered the cafe concept in India in 1996 by opening its first cafe at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure (as opposed to instant coffee) coffee cafe culture in neighboring international markets grew, the need for a relaxed and fun â€Å"hangout† for the emerging urban youth in the country was clearly seen. Recognizing the potential that lay ahead on the horizon, Cafe Coffee Day embarked on a dynamic journey to become a large organized retail cafe chain with a distinct brand identity of its own. From a handful of cafes in six cites in the first 5 years, CCD has become India’s largest and premier retail chain of cafes with 845 cafes in 128 cities around the country. Internal Customer Management Recruitment Selection Cafe Coffee Day is expanding at a phenomenal rate. Thus the need for right people, in the right place at right time is also increasing. In order to meet the demand for efficient and effective workforce, Cafe Coffee Day has adopted the correct recruitment and selection procedures. Sources of recruitment: Cafe Coffee Day has different sources for recruitment depending on the job profile in demand. For Team Members the sources are: In store Posters Referrals and Walk-ins Recruitment and selection process: For posts of team members the following rounds take place 1. Psychometric tests, Behavioral Intelligence Test, Logical thinking and Comprehension Test. 2. Application blank. 3. Personal Interview, Operations Interview, Regional Manager Interview. For Area Manager: Recruitment and selection process: 1. Collection review of curriculum vitae 2. Personal interview with Regional HR Manager 3. Personal interview with GM- HR. Training Development To ensure consistent employee performance, training and development policies are very important- even more in service sector organizations. Cafe Coffee Day has set 12 days rigorous training procedure at their office in Bangalore for all the assistant managers. Whereas all the team members undergo a 3 days training at respective head offices in North or South India. Flexible Timings The working hours are split into convenient shifts spread over 8:30 am to 10:30 pm. Night drops are provided for late evening shifts. Employee Uniform The uniform of all the employees working in cafe coffee day outlets have uniform of Black and red color combination. Leave Benefits The employees have to work six days a week and are provided with the freedom to select any day of the week as their off day. Franchisee Management Business support helps procuring easy finance Business risks are minimised Reduced cost of business due to economy of scales Training in conduct of business Technology and operating system support External Customer Management Cleanliness – The outlets should be clean for the customers Hospitality – They believe in providing family like environment to their customers. Maintenance Product Quality – Should be good and should meet customers expectations. Service – Delivery time should be minimum. Loyalty Program Cafe Coffee Day uses special ‘Cafe Citizen Card’ for rewarding Cafe Coffee Day’s c ustomers. It is a loyalty program to gain new customers and retain the existing ones. The Cafe Citizens Card entitles members to a 10% discount on all food and beverage bills. The members also receive surprise gifts, along with special offers and invitations from Cafe Coffee Day from timeto- time. CRM Tools Tie-Ups – Channel [V] Get Gorgeous Hunt CCD was the exclusive on ground partner for the national hunt for the most gorgeous female models by Channel V, wherein candidates could drop their entry forms with portfolio at any CCD outlet. The event was heavily promoted by CCD through in cafe branding and on air by Channel V. CCD also launched a new range of ‘Get Gorgeous drinks’ as part of the promotion. Innovative collaterals like branded stirrers etc. were used to add that extra element of surprise. So much so was the success of the campaign that Channel V has chosen CCD to be the on ground partner for ‘Get Gorgeous- Part II’. Movies CCD has become an important national on ground partner for Production Houses to promote movies better among the masses by means of colourful collaterals like – posters, tent cards, danglers et al. Interactivity is ensured by conducting exciting contests around the movie wherein customers with the correct answers stand to win movie cassettes, CDs, movie tickets as prizes and also through a Lucky draw get a chance to win a ‘Coffee date with their favourite movie stars’. Hence, the ‘touch feel’ experience to the movie. The ‘Mujhse Shaadi Karogi’ Promotion: The contest, starting July 10, 2004 ran across 168 cafes in 42 cities for a month, where any customer billing a ‘Shagun’ amount of Rs 301 was guaranteed to win at least one prize ranging from audiocassettes to movie tickets and a chance to enter a lucky draw, which would win them a coffee date with Priyanka Chopra. To heighten the excitement, CCD even created an ambience of ‘Shaadi Season’ with cafe staff wearing heart shaped badges with ‘Mujhse Shaadi Karogi Contest @ CCD’ pinned on their shirts. Creatively designed posters and tent cards in the wedding card format were used as tools to encourage customers to be a part of this contest. Other Successful promotions have been conducted for movies like Ladder 49, The Village, Khakee,Mughal-e-Azam, Shabd etc. ContestsLevis The 6† Below the Naval Jeans campaign, the Sykes Reversibles (Ulta Pulta) campaign, the Levi’s 501 campaign, the TLTT (The Levi’s Torture Test), the ‘Hello Gorgeous’ campaign et all are some of the successful in cafe activations designed and executed for Levi’s. Every season CCD becomes an important media for Levi’s to launch its new range of apparels. Alongwith providing tremendous on ground visibility in terms of wall visuals, tent cards, danglers, posters etc. , a contest (wherein customers could win Levi’s GVs) is designed to inject customer interactivity and to add excitement to the entire campaign. The cohesiveness of the entire campaign is accentuated by creating a new drink and christening it as the Levi’s drink for the promo period! TVS Scooty The Valentine month in 2004 witnessed an innovative campaign for TVS Scooty. CCD promoted TVS Scooty by means of a creative promotion which besides adding visibility and customer interactivity also conveyed the brand attitude to the end customer and helped them relate to the same. Through the ‘TVS Scooty Valentine Singles Campaign’, customers were asked to enter the contest of why they would rather be single and make TVS Scooty their Valentine that year. The slogans/answers served as a feedback forum for the brand managers to analyze the brand connectivity of Scooty with its TG, not o mention the collection of database of the potential buyers. To add to the festivities of the Valentine month, CCD created 2 special combos called the TVS Valentine Combos– Hot Cold (2 ice blended Cold coffees/2 Cafe Mochas with a Chocolate Fantasy). The contest was of course made attractive by the no. of freebies like Sony Discmans MP3 players etc. which customers stood to win. Not to mention the Mega prize of a 4 stroke TVS Scooty for 2 lucky winners! Liri l Liril launched its new range of soap – Liril Orange nationally through CCD by means of an innovative campaign designed for the same which included the creation of 3 new drinks called Liril Coolers (the colours of the drinks matching the new colour range of Liril) alongwith heavy in-cafe branding by means of collaterals e. g. Tent cards, Menu cards, Danglers, Posters, TV stickers, Badges Soap dispensers (in the rest rooms). Major Competitors Barista Lavazza Costa Coffee Qwiky’s Coffee Pub Mocha Georgia Coffee Customer Reviews Some Good Ones The perfect desert is the sizzling brownie they serve, its outstanding, whichever outlet you go to, the taste is the same. I was shocked to see a CCD in Ooty. No matter wherever you go, All the CCD ’s have the same ambience, furniture, menu. Music is not loud. good decor simple and comfortable. Yummy chocolate fantasy to go with chocolate sauce or ice creme Nice place.. pretty good ambience and hospitality fine too. Some bad ones The washrooms are not very well maintained, they need to improve the hygiene, some outlets have loud music playing which does not suit the image of the coffee shop. Snacks’ range is too limited. The amount you are giving for the snacks is not commensurated by the quality that you are getting in return for it The Cafe coffee Day board looks extremely dull dim and brings down your energy level. Its disappointing when you order your fav item and you get a reply its not available or out of stock I along with my friend visited CCD outlet on 01/05/2009 situated at Sayajigunj, Baroda, Gujarat and it was not a good experience. I sat at the table for more that 20 minutes but no one bothered to bring water or even menu card. Finally after asking the person repeatedly I was given only 1 menu card. Again I sat for 15 minutes to give my order but again nobody showed up so I went to the counter to give my order but the person seemed to be lost and didn’t care to take it. Now the biggest nightmare begins. I and my friend waited for couple of minutes but nobody served us. I inquired couple of times but no response. After 30 long minutes finally I was served without any apology. After finishing my coffee I had to go to the counter to pay and the cashier didn’t give me any receipt. This was the worst experience for me and it gives a bad picture of the company showing that maybe the standard of service is falling. The server was rude and more surprisingly there was no manager in the outlet. I wrote to Devahuti the customer service manager for all India on 2 may 2009 and he asked for my contact number, which I provided. The frustrating part is that no one ever called me even after sending 2 reminders. Looks like CCD doesn’t care about its customers. I am definitely not visiting it any more. It scores a big 0 for customer service. Stations of Experience Entrance Queue – It is usually in weekends. The outlets do not provide any lounge or any sitting space for waiting customers, instead they tell the time when the seat will be available. Hall Station- Where the seats are there and customers select their seats according to their comfort. Food Station – Where the board listing all the drinks and eateries on display are available. Order Process – There is a cash counter where customers have to give the order and get the billing done. Delivery Process – The order is delivered on the table to the customers. Table Clearing- It is a fast process and they are ready for Observations Positives Customer Centric Approach in case of providing products and the CRM tools. Cleanliness Value for Money Order Process Negatives Taste Quality of Products Decor- Furniture not so comfortable. Staff Behavior- Not courteous No Feedback system Slow Service Recommendations Taste Quality of ‘Other Drinks’ and deserts should be improved- Here ‘Other Drinks’ refer to non-coffee drinks like smoothies, ice tea, green tea etc. Delivery Time should be reduced. Feedback Mechanisms should be started. Training Development of Staff Ambience (Furniture Decor + Other Entertainment) should be improved. Availability of Products should be there if it is listed in the menu.

Worksheet on Combinations and Permutations

Worksheet on Combinations and Permutations Permutations and combinations are two concepts that related to ideas in probability.   These two topics are very similar and are easy to get confused. In both cases we start with a set containing a a total of n elements.   Then we count r of these elements. The way in which we count these elements determines if we are working with a combination or with a permutation. Ordering and Arrangement The key things to remember when distinguishing between combinations and permutations has to do with order and arrangements.   Permutations deal with situations when the order that we choose the objects is important.   We can also think of this as being equivalent to the idea of arranging objects In combinations we are not concerned with what order we selected our objects. We only need this concept, and the formulas for combinations and permutations to solve problems dealing with this topic. Practice Problems To get good at something, it takes some practice.   Here are some practice problems with solutions to help you to straighten out the ideas of permutations and combinations. A version with answers is here.   After starting with just basic calculations, you can use what you know to determine if a combination or permutation is being referred to. Use the formula for permutations to calculate P( 5, 2 ).Use the formula for combinations to calculate  C( 5, 2 ).Use the formula for permutations to calculate  P( 6, 6 ).Use the formula for combinations to calculate  C( 6, 6 ).Use the formula for permutations to calculate  P( 100, 97 ).Use the formula for combinations to calculate  C( 100, 97 ).It’s election time at a high school that has a total of 50 students in the junior class. How many ways can a class president, class vice president, class treasurer,and class secretary be chosen if each student may only hold one office?The same class of 50 students wants to form a prom committee. How many ways can a four person prom committee be selected from the junior class?If we want to form a group of five students and we have 20 to choose from, how many ways is this possible?How many ways can we arrange four letters from the word â€Å"computer† if repetitions are not allowed, and different orders of the same letter s count as different arrangements?How many ways can we arrange four letters from the word â€Å"computer† if repetitions are not allowed, and different orders of the same letters count as the same arrangement? How many different four digit numbers are possible if we can choose any digits from 0 to 9 and all of the digits must be different?If we are given a box containing seven books, how many ways can we arrange three of them on a shelf?If we are given a box containing seven books, how many ways can we choose collections of three of them from the box?

The Main Arguments for and against Turkey's entry to the EU Essay

The Main Arguments for and against Turkey's entry to the EU - Essay Example Since 1959, when Turkey sent in its application to join the European Union (then known as the European Economic Community), Europe has been pondering over the fact whether a primarily Islamic nation lying mostly outside European geographic borders can really be made a part of the Union. While Turkey and EU have a common past of contractual relationship for many years, which led to the negotiations for accession in 2005, the former has always been perceived as an outsider, with whom Europe established relationships primarily for security reasons. The decision to start official talks on Turkey’s EU membership was made on 16 December 2004, while the accession negotiations started on 3 October 2005. This met with a hurdle, when Austria and Germany asked for permissions to allow ‘privileged partnership’ for Turkey without actually making it a full member. With other member states not agreeing to this clause, accession negotiations started, aimed at a full membership. H owever, negotiations have been adjourned on many instances since 2006, primarily due to objections raised by Cyprus, which is against Turkey’s accession to the EU membership (Barber, 2009). This is owing to the fact that currently the island of Cyprus is divided, wherein the Turkish troops have occupied its northern part and its ships are denied entry into Turkish ports. Austria and France have also declared their intention of holding a referendum on Turkey's EU membership. Currently, out of 35 accession chapters eight have been adjourned, which has effectively interrupted the membership negotiations. Owing to this, there has been a sharp fall in pro-EU support amongst the Turks, where a majority believe the accession process is biased and close-ended (Sayfa, 2013). A closer study reveals that majority of the EU member states never considered the EU-Turkey relationship as an essential part of the EU integration. Even after nearly five decades of EU’s relationship with Turkey, the perspective did not change, on the other hand the feeling of alienation increased on both sides (Cendrowicz, 2009). While a majority of the Europeans viewed Turkey as an outsider, the Turks felt that Europe as a political entity cannot be trusted, especially after the Treaty of Sevres post WWI, and furthermore after viewing unwillingness on part of the EU to assist Turkey once the accession negotiations started. In this context, the essay analyses the highly controversial issue of Turkey’s integration into the EU, and highlights the main arguments for and against Turkey's entry to the Union. Discussion Hurdles to the EU accession based on legal principles There were six member states that created the European Community for Coal and Steel (primarily states from Western Europe) in 1952, later known as the European Economic Community or EEC (1957), and which is now referred to as the EU. The preamble of the EEC treaty stated very clearly that this treaty aimed at cre ating a close union among the European people. In the same treaty, Article 237 stated that all European states are eligible to become a part of this Community. This article has since them become the foundation for integration, and is an essential aspect in the political and legal basis of the EU and the Union’s policy to unite Europe. This aspect has been reiterated in the 1993 Maastricht Treaty and had been considered in the proposal for 2004 drafting of the treaty for the Constitution for Europe, ratified by all EU member states. This treaty states in Article I-58 that all European states are free to enter the Union. Thus, here the main emphasis has always been on ‘European states,’ and all contractual provisions become a part of the common law framed by the different European treaties, binding

Ethics Essay Example | Topics and Well Written Essays - 1500 words

Ethics - Essay Example This is particularly true when it comes to fellow professionals or protecting the reputation of our particular field. While â€Å"whistleblowers† are praised for their courage and integrity, the personal cost of â€Å"doing the right thing† can mean death to a career. Such behavior can also seriously affect the career of fellow professionals. A good example of the problems involved in balancing ones duty to fellow professionals and doing the right thing when one sees something wrong is clearly laid out by Michael Davis in Thinking Like an Engineer: Studies in the Ethics of a Profession. Davis outlines events leading up to the now infamous Challenger disaster brought on by certain engineering decisions regarding the questionable safety of ORings (4 Codes and Ethics of the Challenger, p 43-44). In reading the account the â€Å"blame† seems to fall upon one man, Robert Lund, vice president of engineering at Morton Thiokol, manufacturer of faulty ORings which were blamed for the tragedy. A team of engineers had recommended the flight be scraped, but Lund, with pressure from various people at the Space Center, was persuaded to allow the project to go forward. Space Center officials were â€Å"appalled at the evidence on which the no-launch recommendation was based.† (p44). Lund was in a professional bind. Should he take the advice of fellow engineers at Thiokol, or go with the recommendation of officials at the Space Center most of them engineers, to go forward. There was a lot of money at stake for Thiokol, and Lund knew it. The reputations of engineers were also at stake. He had to choose between duty to fellow professionals and pressure from outsiders to â€Å"think like a manager.† (p44) He chose the latter to disastrous results. It is easy as a professional to judge Lund’s decision in hindsight. Should he have blown the whistle then? Did he even think it necessary?

The Macro and micro environment Analysis

The Macro and micro environment Analysis Business can be influenced by many different external stimuli, for example, recession in economy would put a direct effect on any business, moreover, national economy downfall, inflation rates would put and adverse effect on the business too. Besides, what turned out to be an adverse effect for many companies, it became a beneficial point for Dominos pizza, becoming one of the leading and dominant pizza service on earth. As stated by CEO of Dominos Pizza that results have shown the enough proof that in time of recession our prices and our company remained stable. The trend had totally changed, people who used to eat out were deceased in numbers which shown that people are not willing to make expenditures or maybe they dont have enough to spend. The CEO of Dominos Pizza was committed to make planning which included a process of obtaining funds which they couldnt get in the past which has been invested on Alternative investment market. Share price of this this company also went up to the top since the company has been established in 1999 and this large group now possess more than 500 sites only in United Kingdom and Ireland, which more plans to open in the future. By bringing new ideas into work, Dominos sales had gone up by introducing new pizzas for example Meatero. Second one to mention would be Rugby theme Scrummy, alongside the new ways in which orders are made. Orders are not only taken via phones but also online, cell phone texts. This type of ordering has gone up in a significant way. Environment of outside is very dynamic and is rapidly changing, everything which is outside the boundary of the business would be counted as an external source. Dominos continue to succeed, even in the current harsh economic conditions, because of dominos unrelenting focus on the quality of dominos pizzas, intense devotion to service and by marketing to dominos customers when and where they want to order. It is this passion that has delivered profit growth of 27.8% to  £29.9m (2008:  £23.4m) and that will continue to drive dominos business in years to come. PEST ( Political, Economic, Social and Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in UK affecting Dominos business. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECONOMIC FACTORS: If the countys economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In dominos survey dominos came to know that most of the people in the beginning of the months spend more and they visit Dominos very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Dominos is a multinational and it is basically originated from America so the organization is overwhelmed by dominos western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a days technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Briefly discuss the industry of sector The food industry is a complicated and one of the diverse business which operates alongside and provide food to consumers around the world. People who are not considered inside the scope of this industry are those farmers who grow on their land for themselves and survive on it. The food industry includes: Laws: which include All laws applicable which govern the food industry whether local, regional, national or international regulations. Education: This includes academic, vocational and consultancy Research and development: It would be done with the help of food technology Financial services insurance, credit Manufacturing: this would include agrichemicals, seed, farm machinery and supplies, agricultural construction, etc. Agriculture: raising of crops and livestock, seafood Food processing: preparation of fresh products for market, manufacture of prepared food products Marketing: promotion of generic products (e.g. milk board), new products, public opinion, through advertising, packaging, public relations, etc. Wholesale and distribution: warehousing, transportation, logistics High level technologies outline prevailing food production. In this many areas are included. Agricultural machinery, human labour has been almost practically eliminated by use of tractor in the field. Biotechnologies are bringing change, in such areas as agrochemicals, plant breeding and food processing. Many other areas of technology are also involved, to the point where it is hard to find an area that does not have a direct impact on the food industry. Computer technology is also a central force, with computer networks and specialized software providing the support infrastructure to allow global movement of the myriad components involved. Key success factors The critical success factors are related to dominos broad areas, customers preference for pizza as a food item. Its ability to prepare a pizza within a short time, to deliver it within 30 minutes of recording the order, and the store location. Since Dominos business model is based on home delivery, the speed of preparing the pizza and delivering it are the critical success factors. International strategies (Competitive analysis) SWOT Analysis: Every organization has its strengths, weaknesses, opportunities and threats. So, the SWOT analysis for Dominos is as under: Strengths: Dominos is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Dominos is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageos the fact that they have a full service restaurant as well as delivery services. Most of dominos competitors do not have restaurants. Because of the restaurant, Dominos can market too many different segments that other pizza chains cannot. For example, Dominos can market to families much easier than Dominos o r Little Caesars. Dominos weaknesses: The fact that Dominos does have a restaurant to run is also a weakness. Dominos has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Dominos must charge. Obviously, Dominos is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on western taste instead of Eastern. Very few outlets have dine-in facilities The menu is limited and pricey, and there are very few budget items on the menu. Opportunities: New markets can be explored and new opportunities they can gain. Dominos can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more Dominos. Threats: Dominos number one threats are from their competitors. Currently, Their closest competitor is pizza hut who is working to open their Branch rapidly. Dominos main competitive advantage over Pizza hut is their lower price. Evaluate dominos company strategies with other different companies: Dominos has succeeded in expanding over continents and observed spectacular achievements, but in efforts to develop globally it has not been able to manage the domestic market with full efficiency and as a result, is losing grounds in the domestic market. Dominos has raised the standards of pizza industry to great heights, but in current economic situation, rising commodity prices and decrease in peoples purchasing power, it is struggling to balance between profitability and maintaining its standards. The increasing competition in the fast food industry adds to its array of challenges. A critical factor in Pizza Huts success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world. In having understood the pulse of the customers, Pizza Hut has clearly established itself as a brand with a Britain heart and Dominos need to learn that. Benchmarking: The status of Dominos has been as a private company, After making benchmarks with competitors, it has been observed that the level of sales for many years has been the same, which is a big achievement and is financial indicator that the organisation is towards growth and success in the retail business. It seems like good news for company. Speaking of bad news, the growth at which the competitors were going it was faster as compared to that of Dominos. It was actually giving up market share. At the same time, Dominos were celebrating internal celebrations of the fact that against our own internal matrix Dominos were doing well. Dominos did not only have to consider the past achievements and results in benchmarking but also it needed to take a look around at competitors, and on many occasions, Dominos require to realize what their outcomes are and initiate to grip ourselves responsible for that particular level of functioning. Dominos accept unevenness since dominos can choose a lot of people around us who are just as mediocre as dominos are. I want to find the very, very best, and I want to benchmark against them, and I want to get as good or better. I think if I lead that expectation and I get my team and my organization to embrace it, thats how dominos were going to become world-class performers. Takeaways Upon successful establishment of a business, masses think that there is no room of improvement any more, but things change either towards betterment or worseness. The minute companies become satisfied and pathetic in a minute when they go down. when To have a high-performance organization, you must foster a culture of continuous improvement. Dont accept mediocrity. Instead, look to your competitors, and benchmark yourself against them to achieve world-class performance. Organisation business plan: A businesss plan is the way of decisions and conducts made by the business to accomplish its goals. A business has a diversity of goals and objectives. In order to achieve business goals businesses should make sure that they organize their business in most efficient and effective manner; in achieving those objectives different plans are made. In the same way, Dominos has laid down many objectives which will help achieve the targets. Internal and external changes in the environment have made Dominos to reconsider the past strategies. The PEST and SWOT analysis illustrate the changes in environment. After rethinking all the factors Dominos has taken decision upon establishment of business plan, called functional plans These plans have been designed to make improvement in the operation efficiency of a business. All business organizations take on plans at practical level as once the practical objectives are accomplished; business objectives turn out to be easy. In order to make the practical strategy well organized, Dominos has made coordination among all its department. Porters Five Forces analysis of market structure The competitiveness of any company can be evaluated using famous five Porter`s forces. Porters Five Forces make an effort to analyse the charm of any industry by looking five forces in the market. Porter suggests that the probability of commencement of profits in a given industry will be depended on five factors. 1. The probability of new entrants, for example more the barriers for entry of new entrants are places more the chances of present market capturing firm to make high profits. The chances of entering a market would be hard if: Heavy capital spending is required which would constitute to big entry cost. Firms which are already equipped with past experience and knowledge of marketing would be advantageous. Another new entry barrier could be a Government policy, which blocks entry or makes it uneasy; for example, imposition of tax on imports which would make a barrier for foreign firm to get entry in the local market. The current brands are more reliable and have a high level of trust on their name The reaction of established firms could be hard hitting towards new comers in pricing The established entities could be in much more domination over supplies, for example, more proportion of the market is under influence of companies as De Beers. 2. The power of buyers. The stronger the power of buyers in an industry the more likely it is that they will be able to force down prices and reduce the profits of firms that provide the product. Buyer authority will be more if: Market does not have many big buyers, so established ones would be of particular importance to the firm. To gain the trust of buyer, it is very essential to bear in mind that provision of services should be of high standard at a reasonable price. As buyers could have strong bargaining power and could actually take possession of the firm, this warning could lead to better provision of services. 3. The power of suppliers. If suppliers are in a position in a particular market that their dominance is very strong that new entrants have fewer chances to make profits out of that sector because market is influences by those established suppliers which gives them power to decide how the business should operate in that sector. Suppliers will be more dominant if: They are in small numbers (leaving fewer choices). To go from one supplier to another would not be easy or could be very costly. The bargaining power of supplier can give them enough control to take hold of existing firms. 4. The extent of competition This estimates the degree of rivalry among those operating firm. Higher competition would make lesser chances for operating firms to make higher earnings. Competition will be complex if: There is greater proportion of parallel firms in terms of their masses and all going for a tough competition to capture consumers in the same market. The ultimate result for industry leavers could be threatening, because their funds are invested. This means the established firms will not take it easy and will fight hard in order to keep their resources intact. In a situation where there is higher level of capacity utilisation then prevailing firms will put an effort to win the sales to increase their own demand. There will be a fight in a crunching market when volumes of sales will be getting lower. If there is not much reliability then consumers are most likely to switch. 5. Additional threat. This measures the extent to which buyer can change its taste and move on to other products of the same industry e.g. travel in public busses rather than private cars. By looking at Porters analysis, we see that firms are more likely to get higher rewards if the business: Is complex to pass in Has not much competition Has to deal with small buyers Has to deal with small suppliers Have no other alternatives. Whereas, rewards are more likely to be lower if: Entrants can pass in easily There is high level of competition within the industry The Buyers are powerful The Suppliers are powerful There are other options available For top management it is crucial that they understand and acknowledge the consequences of Porters five factors before making a decision of industry to operate into. Ways to make favourable outcome should be sorted by trying to bring change in these five factors For example: One solution could be the mergers between rivals, there are such examples in the past in automobiles industry, pharmaceuticals and banking industries when rivals merged together to remove competition. If distributors could be bought up by firms then more influence of buyers can be achieved. If firms can stand out themselves among their rivals by unique selling proposition then this could good achieve positive results for the firm, the example of such marketing practitioner would be Coca Cola if they respond energetically to a firm that enters its market this may deter potential entrants in the future These five forces tend to change accordingly conditions of the market. For instance, customers have access to wide range of information these days to compare their options and prices; this makes consumer a powerful individual. The exposure of world markets (for example through the efforts of the WTO to increase the effect of safeguarding trade limits has led to much more competition in markets in past few years. In North America, It has been seen that in automobile industry leader Toyota is declining where as General Motors has risen in terms of sales recently just because consumers have now more options. At the same time, World Wide Web has even made easier for producers to enter in the markets because people have access to the internet all over the globe and online shopping trend is increasing day by day. The world of business is dynamic and environment surrounding particular industry is unpredictable and will keep changing. International market approach: Dominos concept is focused on outstanding people on a task to become the greatest pizza delivery company on earth. The commitment is to bring joy, energy and value to customers by making a delivery of pizza on time. Because the aim of the company is not only to provide services on their outlets in fact reaching out to customers on single call and by way of quickest delivery be at their door step. Customer should have many options to choose from the menu. Variety of different combination would give an edge. Customer should have the feeling that he is getting the finest offer whereas company making sure that it is earning to its extra potentials. Menu cards show that different types of pizzas have different prices on them; family size pizza can be one example of this. The extreme profit is made in meat items which is again with different combinations and verities is combined together to make an individual pizza. As soon as customer is on the table or an order has been made from outside, not only reasonable price is charged but also on some occasions discount coupons are provided to customers so that not only they can have their delicious food in a fine environment but also have some inducement to buy from Dominos. Hence, consumers are compelled to uphold trust towards Dominos. Endurance, shaping relationships and making use of change in condition Over long period of time, Dominos has grown and brought a wide range of products to the table which gave Dominos an additive advantage over its competitors, which included internationally famous pizzas for instance, Italian pizza, pan pizza and stuffed crust. In the menu offers the option of a complete meal. Besides, Dominos are nowhere behind their competitor Pizza Hut in bringing in home tradition. Dominos have a firm belief in their slogan that Think global act local. How the firm should make an entry into the market: Dominos Pizza could manage to cover the market by providing Pizza with a quick home delivery system. Dominos not only captures walking customers but also makes advertising on various media to capture wider areas so that more market is covered. Progress plan: Pizza hut is defined generally as a family deal. The reason behind it is they dont approach their customers in a direct way. They focus entire proportion at the other hand their rivals focus a certain demographical area. However pizza hut aims at a wide range of population. By successfully doing this, they achieve their targets in a profitable manner. They are faced by many rivals in the industry due to which they have to do almost everything to stay in the market because their competitors are on every high street. Pizza hut not only makes a commitment to provide best food but also considers the prize to which it should be delivered, making it as reasonable as possible. They try to give something extra in their commitment, i.e. in their food they give unique variety of stuff crust which brings customers to their doors every now and then. Their menus also have vegetarian pizzas with salad and past bar which is not offered by many restaurants. This is one of those ideas which could attract more customers. Likely development in next 10 to 20 years: Top management level of Dominos is unable to grasp the key idea which could bring change growth and innovation. They couldn`t get the whole process from which an organisation goes through which starts from birth and taken to a level of growth and maturity eventually reaching at a level of decline. This process is simply unavoidable. In the initial stage of growth, capital expenditures are made with very little or no return. Its only through crunching operational incompetence and ineffectiveness, obtaining and or inclining market share that companies regain their initial capital expenditures Dominos stayed at position of S-Curve where maximum return are being gained without taking account of the fact that decline of profits are probable. Only time can tell whether they have team and leadership development which will finally decide whether they will incline or decline. Reasonable suggestions for enhancement and advancement in overall scenario. †¢Bring new things in the way Pizzas are made. †¢Concentrate on areas where the outlets are situated. †¢Take the quality of pizza the upper level. †¢Maintain good environment in outlets. †¢Should concentrate more on marketing itself confidently. Conclusion: Dominos Pizza regularly innovates the way its product goes with the likings of its customers and in feedback getting customers satisfaction. The slogan of this company which illustrates its aim is that Think Global and act local. Hence, every now and again Dominos Pizza has been suiting its products with delicious touch for consumers. Moreover, giving quality food at reasonable price has been one of the earliest mottos. Steps have been taken such as Fun Meal and Pizza Mania to popularize it more among consumers.